Prosecco lovers; prepare. From Thursday 26 October to Wednesday 1 November, Asda will be selling its award-winning Yellow Label Prosecco for just £5, helping fizz fans start stocking-up for Christmas.

Available for seven days only, the £5 bottles will be the cheapest fizz on offer in the run-up to Christmas, with the Prosecco typically priced £6 or more.

Brits’ thirst for sparkling wine continues to bubble over, with the nation drinking an extra 12.8 million litres this year [Kantar Worldpanel], making Asda’s offer the perfect affordable opportunity for shoppers to start stowing-away the fizz for the festive season.

Over the seven days, Asda predicts a 100% sales uplift on a regular week as Brits gear-up for the festive rush and search for the best deals to make the festive season that extra bit special.

With a deliciously zesty lemon, pear and apple fruit flavour, Asda’s Yellow Label Prosecco, which won Silver at the 2017 Decanter Awards and Bronze at the International Wine Challenge, is ideal as an aperitif, with seafood, or to sip alongside any spicy dish.

Available nationwide and online, the offer is for a limited seven days only.

ENDS

For more information, please contact asdafoodanddrink@mischiefpr.com.


About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.