Asda has been named UK Supermarket Retailer of the year at the inaugural People’s Choice Wine Awards, pipping Waitrose to the post. Known for producing high quality, affordable wines, Asda was also named winner in four categories: Bargain Buys, Food Friendly Wines, Out of the Ordinary and Boxing Clever.
Taking the top spot on the podium above Waitrose, Asda winning wines were all priced below £13, further highlighting the brand’s ‘high quality, low cost’ credentials.
The awards, which are designed to hero customer friendly, solution-based wines, were judged by a series of consumers, wine experts and members of the Wine & Spirit Education Trust, who tasted their way through 27 unique categories which reflect the buying decisions of the average consumer and cover every type of wine and occasion.
Asda’s winning wines include:
WINNER: Wine Atlas Negroamaro
FOOD FRIENDLY WINES – RED FOR EASY WEEKDAY MEALS
WINNER: Asda Extra Special Montepulciano d’Abruzzo DOC
OUT OF THE ORDINARY
WINNER: Solato Lambrusco Reggiano DOC
WINNER: Asda Rosé Blush Box
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.