The colossal choux pastry creation lands just in time for Christmas. Inspired by an emerging trend spotted in the crème de la crème of Parisian patisseries. The decadent dessert is the ultimate showstopping centrepiece for only £5.

Christmas just got choux-persized with Asda’s NEW Foot-Long Chocolate Éclair – the ultimate showstopping dessert to impress your guests this festive season.

The mammoth masterpiece is made with deliciously light choux pastry, filled with fluffy Belgian chocolate mousse and sticky caramel sauce and topped with a chocolate fondant. For the finishing touch of festive magic, it’s then drizzled with even more delectable caramel and dusted with gold.
The decadent delight is the brainchild of Asda’s bakery team, born during a recent innovation trip to Paris. Whilst chomping their way through the crème de la crème of Parisian patisseries, they uncovered an emerging trend for oversized sharing desserts. Reminiscent of pastries from the beautiful boulangeries of the Champs-Elysees, a delicate French favourite has been transformed into a celebration-sized Christmas centrepiece for the whole family to enjoy.
Building on the mania of a French meringue favourite, Asda has also launched a giant Marie Antoinette inspired Macaron cake. The pretty in pink frozen gateau is stuffed with a white chocolate mousse, topped with raspberries and a light sprinkling of pistachios for a delicious finish. Perfect for sharing, the supersized creation combines artisanal quality and instant wow-factor for a showstopper that is sure to take centre-stage this Christmas.

Claire Reed, product development manager for chilled bakery, said: “Straight from the streets of Paris to Asda shelves, traditional French favourites can now be enjoyed by the whole family this Christmas. Our experts have lovingly hand finished our striking new desserts, adding the final touch of affordable luxury to your seasonal soirée – sure to leave your loved ones saying Oh La La!”.

Asda’s new Giant Éclair will be available in Asda stores from 14th December with a RRP of £5.00.
Asda’s new Extra Special Raspberry & White Chocolate Macaron Cake will be available in Asda stores from 13th November with a RRP of £8.00.
For more on the inspiration behind Asda’s new festive desserts, head to the blog.

ENDS

Please contact asdafoodanddrink@mischiefpr.com for more information.

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.