Asda Launches Cheese and Chocolate Hybrid in Time for Christmas

It’s the eternal question that splits the nation - chocolate or cheese? Deliberate no more, a Christmas miracle has landed on Asda shelves this Christmas in a magical fusion of two festive favourites – chocolate orange and cheese.

Asda’s NEW Wensleydale with Double Chocolate Orange combines an award-winning creamy Wensleydale cheese infused with milk and white chocolate and complete with real pieces of orange zest for a delicious citrusy kick.

No Christmas is complete without an iconic chocolate orange and a traditional cheese board to end a family feast and now you can have the best of both worlds in one delicious mouthful. The genius culinary creation has already got tongues wagging with people taking to social media, proclaiming:

“Omg Cathy! Cheese and chocolate together, our prayers have been answered”
“This is my kind of heaven Mum. Cheese and chocolate orange in one”
“Me me me!! Chocolate & cheese in one go...what's not to love?!”

Asda’s new Wensleydale with Double Chocolate Orange is available in stores now with an RRP of £1.00.

ENDS

Please contact asdafoodanddrink@mischiefpr.com for more information.

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.