Carrying the Vegan Trademark, the pies are an accessible festive dessert or snack for the growing British vegan population
Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the introduction of vegan friendly mince pies, providing those following a vegan diet with a taste of festive cheer.
Asda’s 6 Mince Pies are the first to carry the Vegan Trademark, the most credible vegan label on the market to help identify products that are free from animal ingredients. With the nation having already spent £4m on mince pies by mid-October*, Asda’s vegan-friendly versions aim to increase the number of national mince pie nibblers, catering to a diet previously untouched by supermarkets.
Asda predicts 18 million individual vegan mince pies will be gobbled down this Christmas.
Ciara Loker, Bakery Product Developer at Asda, said: “This festive season, Asda is proud to announce we now offer mince pies that are suitable for vegans and have been accredited by the Vegan Society.
“At Asda, we are committed to innovation and developing the best quality products that can be enjoyed by everyone.
Asda’s vegan-friendly mince pies are just 89p for a box of 6.
Asda’s mince pie range, includes:
· Extra Special Crumble Mince Pies 6pk
· Extra Special Christmas Tree Puff Pastry Mince Pies 4pk
· Extra Special Mini Mince Pies 12pk
· Extra Special Mince Pies 6pk
· Asda Mince Pies 6pk (vegan Friendly)
· Asda Iced Mince Pies 6pk
Shoppers can also purchase freshly-baked mince pies at the in-store bakery, with the pies available in 4 for £1, or £1.50 for 4 Extra Special Deep Fill.
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* Kantar Worldpanel
About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.