The major rollback campaign saves families £14.13 on a typical shopping basket

To kick off the new year with a bang (for your buck), Asda is launching a major rollback campaign, cutting the price of over a thousand products across 645 stores, helping Brits’ money stretch further this January! The initiative sees hundreds of reductions across a wide range of shopping basket essentials, to help families refill their cupboards with household favourites at everyday low prices.

With Asda’s January RollBack, customers can save an average of £14.13 on typical shopping basket items, with price cuts in almost every aisle. From proteins to pudding, the reductions will have shoppers covered for breakfast, lunch and dinner, as well as for delicious snacks between meals. On rollback this month are delicious products including Asda’s 4 Battered Cod Fillets, Asda Properly Pepped Up Protein Mix and Asda Sweet BBQ Pulled Pork to name a few.

*Average January saving based on the Budget Basket collated below

Asda’s January Budget Basket

· Heinz Baked Beans 415g: Was £1.00 Now £0.50
· Special K Chocolate & Raspberry Cereal Bars: Was £1.99 Now £1.00
· Flora Spread 500g: Was £1.70 Now £1.00
· Slimzone Chow Mein Noodle Snack Pot: Was £0.70 Now £0.50
· Philadelphia Original 180g: Was £1.87 Now £1.00
· Alpro Almond Unsweetened Drink: Was £1.80 Now £1.00
· Tropicana Orange Juice Original: Was £2.50 Now £2.00
· Asda Properly Pepped Up Protein Mix: Was £0.69 Now £0.39
· Asda Aromatic Thai Red Chicken Curry and Fragrant Rice: Was £2.80 Now £2.00
· Old El Paso Mexican Original Fajita Kit: Was £3.18 Now £2.00
· Tetley Pure Green Tea: Was £2.15 Now £1.00
· Asda Chicken Fillets: Was £2.50 now £2.25
· Oreo Original Biscuits: Was £1.08 Now £0.50
· Ribena 1.5L: Was £3.75 Now £2.00
· Asda Sweet BBQ Pulled Pork: Was £3.00 Now £2.50
· Meals Made Easy Chicken and Chorizo: Was £3.00 Now £2.70
· Meals Made Easy Potatoes: Was £1.75 Now £1.50
· Asda 4 Battered Cod Fillets: Was £3.00 Now £2.79
· Ben & Jerry Topped Chocolate Caramel Ice Cream: Was £4.80 Now £3.00
· Asda Slimzone Lasagne: Was £2.50 Now £2.00

WAS TOTAL = £45.76
NOW TOTAL = £31.63
ROLLBACK SAVING = £14.13

Please contact asdafoodanddrink@mischiefpr.com for more information on products included in Asda’s Rollback offering


Products available in selected Asda stores and from Asda.com

ENDS