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Sales soar for Scottish delicacies this Burns Night

Demand for hybrid haggis products on the rise

  • Mrs Unis anticipated to sell over 18,000 packs of haggis pakora.
  • 31 haggis products currently listed in Asda stores across Scotland.
  • Sales of haggis products expected to rise 25% this Burns Night.
  • Asda expects to sell over 50,000 hybrid haggis products.

According to sales, the traditional Burns Supper of haggis, neeps and tatties may become a thing of the past as Scots look to experiment with the national dish.

From haggis pakora and truffles to haggis flavoured crisps, Asda has its biggest Burns range yet, with 31 haggis products available in store so customers can celebrate the National Bard in true Scottish style.

Most recently, renowned Indian food supplier Mrs Unis Spicy Foods is celebrating selling more of its Haggis Pakora in the first two weeks of 2018 than in the whole of 2017. This year, Mrs Unis anticipates its biggest sales year of the Indian Scottish fusion pakora, with over 18,000 packs of the Haggis Pakora flying off shelves over the month of January.

In total, traditional Burns products are up by a whopping 25% year on year across Asda stores as shoppers opt for locally produced and Scottish-themed favourites for Burns Night, with the supermarket expecting to sell over 50,000 haggis products.

Kenny Laughlan, Sales & Marketing Manager at Mrs Unis, said: “We’re always looking at new products, and although we’re renowned for our authentic hand-made South Asian foods, we wanted to bring a Scottish fusion to our lines using Scotland’s national haggis dish.

“It’s clear from the sales figures there is definitely a strong customer demand for adding something extra to the traditional Burns suppers. Our Haggis Pakora is the perfect addition or alternative to your standard haggis, neeps and tatties supper.”

Heather Turnbull, Asda’s regional buying manager for Scotland, said: “It’s not just the customers who are getting in the spirit for Burns; suppliers are too with an increasing number putting a twist on traditional haggis products. We’re now seeing everything from pakoras to truffles and crisps - it seems there isn’t much that haggis doesn’t complement!

“It’s all about offering customers great tasting regional products at affordable prices. Throughout the year we are running our Great Taste Events, which celebrate not only Burns Night, but also the rising popularity for local Scottish products, so there are always local discounted lines for customers to take advantage of.”