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Asda grows brand new tomato variety unlike any other – the Goutini

Goutini Tomatoes Launch

The Goutini has the highest natural sugar levels of any tomato of its kind
After four years of development, almost 7,000 Goutini tomatoes will be trialled in Asda stores this summer
Controlled greenhouse environments and hours of testing have made growing this brand-new tomato variety in the UK possible

This summer, Asda has introduced a brand-new type of tomato – the Goutini – after a four-year trial process. Grown in Southport, Asda’s experts in tomatoes have spent around over 500 hours perfecting the new variety to ensure the best quality, sweetest fruit possible and say it’s now “perfect”.

Resembling a Beefsteak tomato, the Goutini contains the highest amount of natural sugar for a tomato this size. A regular Beefsteak tomato has a natural sugar level of 3.5%, whereas the Goutini contains twice that – a level which is usually only possible in small, salad tomatoes.

Grown in carefully-moderated conditions created to mirror the conditions of warmer European climates, including sunlight regulation and humidity control, the Goutini is the perfect combination of the sweetness of salad tomatoes, combined with the versatility of the Beefsteak, making it unlike any other tomato on the market.

Nasir Ahmed, Asda tomato technologist, comments: “Currently, our best-selling tomato is a Piccolo Cherry, so we know our customer love sweet, juicy tomatoes. The Goutini has the flavour of a sweet salad tomato, but it’s much bigger, so it’s perfect for any number of meals this summer.

“We work closely with our growers to ensure high-quality, locally-sourced produce is available year-round, shadowing the ripening and sweetening qualities of the Mediterranean sun right here in on local soil to create tasty fruit and veg for our customers.”

With 360 Goutini plants growing in glasshouses in Southport, the tomatoes are the perfect summer staple for those looking for quality, British tomatoes for any meal.

Andy Roe, Asda tomato grower: “Over the last four years, we’ve worked hard at finding the right seeds, cross-breeding varieties and testing various growth patterns and conditions to create a fruit that delivers on both quality and flavour – something we’ve succeeded in doing with the Goutini.

“With customers looking for sweet, British produce year-round, we’re excited to be trialling the Goutini throughout summer, and hope Brits enjoy the sweet, tender tomatoes set to make any barbecue complete.”

Grown as the perfect salad, burger or sandwich tomato, the Goutini will be piloted in 17 Asda stores* this summer for £1.20.