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Asda Adds a Drop of No-Alcohol Sparkling to Summer with the Launch of 'Nosecco'

By Asda Food and Drink Team

June 14, 2018 02:17pm
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With the nation’s appetite for low and no alcohol wines continuing to grow, Asda is introducing Nosecco, a no-alcohol sparkling wine perfect for sipping this summer.

Launching Monday June 11 at £2.98, the straw yellow, elegant bubbly rolls into stores as Brits turn more frequently to non-alcoholic options, with the market growing 16%* in value compared to last year. With over a quarter of 16- to-24-year-olds stating they don’t drink alcohol**, Nosecco launches just in time for summer celebrations, ideal for everything from picnics to parties.

With fruity notes dominated by white flowers and muscated white grapes, Nosecco is perfect as an aperitif, ensuring those living an alcohol-free lifestyle can toast any occasion with their own bubbles.

April Rogers, Asda wine buyer, comments: “Over recent months, we’ve seen a growing number of our customers turning to low or no alcohol options as lifestyle choices become even more important.

“The low and no alcohol market continues to see growth, with everything from sparkling, red and white wines, and beer increasing in popularity. With Nosecco launching in-time for summer, we hope we can provide customers with a zesty, tasty tipple that means nobody left out of toasts.”

Nosecco joins Asda’s other low and no alcohol options, including the Be Free wine range (£2.48 - £2.98), Budweiser Prohibition (£3.00) and Brewdog Nanny State (£4.50).

* Nielsen Scantrack

** Office for National Statistics, May 2017

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