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Asda dons its Rosé Coloured Glasses with Launch of New French Wine Range for Under £11

This summer, the nation is set to ‘drink pink’ with Asda launching five new, exclusive French rosés, meeting customers’ desire for crisp wines and a touch of rosy hues throughout the warmer months.

With the recent heatwave helping rosé fly off the shelves, Asda’s new line of French pinks are the perfect, quality tipples to help Brits sip throughout summer. Available in five sleek bottles, the French rosés include three delicate, pale pinks from Provence, and two elegant, soft rosés from the South of France:

- Estandon Solstice (£10.98)

- Estandon Lumiére (£7.98)

- Le Cellier de Saint Louis (£7.00)

- L’Éphémère des Embruns Organic Rosé (£8.48)

- D’Adimant Saint Guilhem le Desert Rosé (£7.48)

With hues ranging from pale pink to shades of magenta, and hints of lychee, pink grapefruit, citrus and apple sprinkled throughout, the new line meets customer needs for light, fresh wines paired perfectly with the British heatwave.

Alex Kennedy, Asda wine buyer, comments: “Each year, as the temperature rises, we see more and more customers buying rosé, with the pink wine now a staple summer product in homes across the country.

“Rosé is such a versatile wine, perfect for everything from relaxed picnics and easy barbecues, to elegant dinner parties and summer soirées. With the launch of our new range of French rosé, we want to help turn any summer event into a sleek occasion full of quality wine and pizazz.”

Available online and in-store now, the new French rosés are matched perfectly with fish, light summer salads or canapés.