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The Proof is in the Pudding! Asda Launches Sweet Yorkshire Puddings which could Spark Debate at the Dinner Table

By Asda Food and Drink Team

July 27, 2018 03:00pm
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Yorkshire Pudding

Ahead of Yorkshire Day on 1st August, Asda is introducing sweet Yorkshire puddings to celebrate the nation’s favourite roast dinner accompaniment.

Created by Real Yorkshire Pudding Company and exclusive to Asda, the traditional dessert-inspired puddings provide a touch of sweet to an iconic, savoury trimming. Coming in two delicious varieties, the puddings are launching in Rhubarb and Ginger Crumble and Toffee Apple Crumble. Both have the crispiness of a Yorkshire pudding, are brimming with real fruit and topped with golden crunchy crumble, also made using Yorkshire pudding batter.

Whilst the sweet treats might divide the nation, like pineapple on pizza or marmite on toast, the retailer thinks that once they’ve tried them, customers will love them!

Jessica Dunn, a category planner for chilled desserts at Asda, said: “We love creating products usually reserved for our customers’ imaginations, and we can’t wait for our customers to try the fantastic flavours of these sweet Yorkshire puddings. We’ve worked closely with Real Yorkshire Pudding Company to craft the flavours, getting these twists on northern necessities just right”.

Found in the chilled aisles, the puddings are perfect for any after-dinner treat or hearty snack, the puddings are also gluten free, ensuring nobody misses out on enjoying these classics with a twist.

Sally Allister, New Product Development Manager at Real Yorkshire Pudding Company comments: “We’re a nation obsessed with Yorkshire puddings and we wanted to create a product which is a twist on a traditional staple yet tastes familiar and delicious. We’re so inspired by Yorkshire’s heritage; the desserts are made with locally sourced ingredients, such as the fresh rhubarb which is traditionally grown in the “rhubarb triangle” of Yorkshire.

Families can shake up their conventional dinner times or use the products as dessert with custard or ice cream, expanding the meal occasions in which Yorkshire puddings are eaten”.

Real Yorkshire Pudding Company’s Rhubarb and Ginger Crumble and Toffee Apple Crumble Yorkshire Puddings are available exclusively at selected Asda stores now for £1.50.
Products available in selected Asda stores and from Asda.com

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