You Better Beer-lieve It... Asda Launches Own Brand Yorkshire-Brewed Craft Beer

Own Label Craft Beer

With the popularity of craft beer showing no signs of slowing down*, Asda is proud to announce the launch of the supermarket’s first own-brand craft beer line.

In collaboration with award-winning Yorkshire-based craft brewery, Bad Co, Asda has brewed four NEW and EXCLUSIVE craft beers, adding to its existing craft beer range with four mouth-watering varieties, from an earthy pale ale to a smooth milk stout.

Known for its American-inspired ale production and British craft brewing renaissance, Asda experts have worked together with Bad Co to ensure all four beers are of the highest quality and taste. With unique flavour profiles, the new craft beers are worthy competitors for well-known branded lines only without the premium price tag, as prices start at £1.25 per can.

Last year, Asda increased its craft beer offering, adding over 100 new lines, including several exclusive products, to meet the growing customer demand for everything craft, with sales in the UK craft beer industry set to grow by an additional £28m this year.

Robyn Tisdale, Asda’s Craft & Ale buyer, comments: “We’re proud to be launching our first own brand craft beer range. It’s a product we’ve worked hard to develop and perfect as we know it’s something our customers love.

“As taste and quality is at the core of everything that we do, we partnered with award-winning and local brewery, Bad Co, to develop four high-quality varieties that beer connoisseurs and customers alike will enjoy. We’re confident that shoppers looking for a crafty summer beverage will find the perfect drink in the range to suit their palate, for a great price.”

The full range includes:
Perfect Pilsner 4.5% ABV,330ml, RRP £1.25 per can – Light, crisp and packed with bold flavours, a perfectly balanced craft lager brewed with passion.
Denver Milk Stout 5.5% ABV,330ml, RRP £1.25 per can – A smooth, creamy milk stout with chocolaty undertones. This beer is an exploration of rich, complex flavours.
American IPA 5.2% ABV 330ml & 12x330ml RRP £1.25 per can, or £12 for pack of 12 – Inspired by the great outdoors, this is a bold, hoppy IPA with notes of citrus and pine.
West Coast pale ale 5.6% ABV 300ml ABV,330ml, RRP £1.25 per can – Well-hopped, earthy pale ale, with a fruity kick. Expect big refreshing flavours.

Paul Holden-Ridgway, Head Brewer, Bad Co, comments: “After launching in the national market with Asda last May, we’re thrilled Asda has worked with us to create an exclusive, bold and refreshing range of Yorkshire-brewed beers especially for its customers. We have used only the best ingredients, along with tried and tested methods, which has produced the most refreshing and highest quality beer for this new and exclusive range.”

The Brewed Exclusively for Asda range launches in store and online from 30th July.