Asda Rolls Back the Price of Essential Free From Lines to Become the Cheapest on the Market

Significant price investment will see prices of core Free From lines up to 40% cheaper than other retailers. The retailer has also added over 100 NEW lines to its existing Free From range.

Asda has announced a significant price investment on a basket of its best-selling Free From lines, bringing the cost of these products down to £1 and £1.50 – making the supermarket retailer the cheapest on the market for these essential lines.

The basket includes 16 every day products that customers who follow a Free From diet (or cater for someone in their household who does) will typically buy week in, week out. Everything from Free From pasta and bread, to cornflakes and soya yogurt has been rolled back, with prices now up to 40% cheaper than the rest of the big four.

Lizzy Massey, Vice President of Asda Own Brand, said: “At Asda, we recognise that Free From foods are an essential part of the weekly shop for an increasing number of families, so we’re working hard to offer the same everyday low prices that Asda is famous for, whilst still maintaining great quality products.”

Alongside the price investment, Asda is also adding over 100 NEW Free From lines to its existing line-up, which will see its core chilled Free From range increase by 42% and its ambient range increase by 21%, with a selection of own brand and branded sweet treats and meal essentials.

The NEW range will now feature Asda branded Free From tortillas, gluten free pesto, soya yoghurts, dairy free crème fraiche and Free From brioche rolls, as well as branded favourites, such as Rude Health drinks, Dr Shar snacks and even gluten free Cobra beer.

Lizzy Massey continued; “As well as making sure Free From products are well-priced for customers, we also understand it’s really important to offer choice when it comes to a Free From diet, to make sure customers never have to feel like they’re missing out on the food they love.”

Asda’s new range of Free From products is available in store and online, with prices starting at 30p. The rollback on everyday Free From essentials is ongoing.

SUPERMARKET PRICE COMPARISON

Product Name

Asda

Asda Rollback

Tesco

Morrisons

Sainsburys

ASDA FREE FROM PASTA (FUSSILI)

£1.09

£1.00

£1.15

£1.20

£1.25

ASDA FREE FROM PASTA (SPAGHETTI)

£1.09

£1.00

£1.15

£1.36

£1.25

ASDA FREE FROM PASTA (PENNE)

£1.14

£1.00

£1.15

£1.38

£1.25

ASDA CRISPBREAD

£1.20

£1.00

n/a

n/a

n/a

ASDA FREE FROM NOODLE POT (CHOW MEIN)

£1.25

£1.00

£1.00

n/a

n/a

ASDA FREE FROM NOODLE POT (CURRY)

£1.25

£1.00

£1.50

n/a

n/a

ASDA SOYA YOGURT (COCONUT)

£1.40

£1.00

n/a

n/a

n/a

ASDA SOYA YOGURT (PLAIN)

£1.40

£1.00

n/a

n/a

n/a

ASDA SOYA YOGURT (ALMOND 450G

£1.40

£1.00

n/a

n/a

n/a

ASDA FREE FROM NOODLE POT (CHILLI)

£1.25

£1.00

n/a

n/a

n/a

ASDA FREE FROM WHITE ROLLS (WHITE)

£1.95

£1.50

£1.85

£1.70

£1.85

ASDA FREE FROM LOAF (WHITE)

£1.84

£1.50

£2.10

£2.50

£2.00

ASDA FREE FROM LOAF (BROWN)

£1.84

£1.50

£2.10

n/a

£2.00

ASDA SEEDED LOAF (WHITE)

£1.84

£1.50

£2.10

£2.50

£2.00

ASDA FREE FROM SEEDED ROLLS (BROWN)

£1.95

£1.50

£1.85

n/a

£1.85

CORNFLAKES

£1.45

£1.00

£1.45

£1.47

£1.50

FULL LIST OF NEW LINES

Product Name

Price

ALPRO STRAWBERRY

£1.60

APPLE AND MANGO ALPRO (NO ADDED SUGAR)

£1.60

CHERRY ALPRO

(NO ADDED SUGAR)

£1.60

LACTO FREE COTTAGE CHEESE

£1.50

ASDA FREE FROM CHEESE

(GARLIC AND CHIVE)

£2.00

ASDA FREE FROM CHEESE

(WENSLEYDALE & CRANBERRY)

£2.00

ASDA FREE FROM CHEESE

£2.00

ASDA FREE FROM SOFT CHEESE

£2.00

SHEESE (RED LEICESTER)

£2.25

SHEESE (JALAPENO)

£2.25

LCN YOGURT

£1.00

LCN YOGURT

£1.00

ASDA SOYA CREAM

£0.90

FOOD HEAVEN CREAM

£1.99

VIOLIFE CHEESE

£2.69

PLANTED DRINK

£2.20

PLANTED DRINK

£2.20

FOOD HEAVEN DRINK

£1.49

GOOD HEMP DRINK

£1.99

KOKO DRINK

£1.40

ASDA YOGHURT

£1.25

OATLY VANILLA CUSTARD

£1.20

OATLY CRÈME FRECHE

£1.55

PUDOLOGY BANOFFEE

£2.50

PUDOLOGY CHOCOLATE ORANGE

£2.50

ASDA SOYA YOGHURT (MANGO)

£0.90

ASDA SOYA YOGHURT (LEMON)

£1.25

ASDA SOYA YOGHURT (STRAWB)

£1.25

WHOLECREATION GARLIC BREAD

£2.00

CELEBH SMOOTHIE (APPLE, KIWI, KALE, SPINACH)

£1.99

CELEBH SMOOTHIE (COCONUT, BANANA, CHIA, CACAO)

£1.99

CELEBH SMOOTHIE

£1.99

CREATIVE NATURE MIX (CHOC)

£3.65

CREATIVE NATURE MIX (BANANA)

£3.65

COBRA GLUTEN FREE BEER

£5.75

NATURES PATH CEREAL

£2.99

ILUMI PORRIDGE (ORIGINAL)

£0.65

ILUMI PORRIDGE (APPLE)

£0.65

ILUMI MEAL (MEATBALLS)

£1.99

ILUMI MEAL (VEGETABLE RISOTTO)

£1.99

ILUMI MEAL (CHILLI)

£1.99

CHIA CO SHOT

£0.30

CHIA CO CHIA SHAKER

£4.30

BARILLA GLUTEN FREE PASTA (SPAGHETTI)

£2.49

SCHAR WAFFLES

£2.00

SCHAR CRISPBREAD

£1.50

SCHAR FRUIT BAR (FIG)

£1.90

SCHAR CEREAL FLAKES

£2.99

SCHAR MINI DIPPERS

£1.50

SCHAR WAFERS

£1.00

SCHAR MINI CRACKERS

£2.99

ASDA FREE FROM KIDS PASTA

£0.73

RUDE HEALTH DRINK

£2.00

RUDE HEALTH DRINK

£2.50

WARBS GLUTEN FREE WRAPS

£2.79

WARBS GLUTEN FREE WRAPS

£2.79

NAIRNS GLUTEN FREE FLATBREAD

£1.75

NAIRNS GLUTEN FREE FLATBREAD

£1.75

PERKIER PORRIDGE POT

£1.25

PERKIER PORRIDGE POT

£1.25

N PATH SUPERFLAKE (COCO COCONUT)

£3.49

N PATH ENVIROKID (CHOC LEAPIN LEMURS)

£2.99

BARILLA GLUTEN FREE PASTA

£2.49

CIEMME GLUTEN FREE GNOCCHI

£1.65

GENIUS MUFFINS

£1.99

MINI MOOS FF BAR

£0.80

CHOCCY CHUMS GF

£0.55

ASDA FREE FROM SPONGE

£1.20

ASDA FREE FROM SPONGE

£1.20

ASDA GLUTEN FREE PESTO

£1.49

ASDA GLUTEN FREE PESTO

£1.49

ASDA FREE FROM BLOOMER

£2.00

ASDA FREE FROM MINI BRIOCHE

£1.70

ASDA FREE FROM TEACAKES

£2.00

ASDA FREE FROM GRAVY

£1.20

ASDA FREE FROM MINI ANIMALS

£1.80

ASDA FREE FROM BISCUITS

£1.99

ASDA FREE FROM KIT

£1.99

SCHWZ GLUTEN FREE SAUCE MIX

£1.00

SCHWZ GLUTEN FREE SAUCE MIX

£1.00

SCHWZ GLUTEN FREE SAUCE MIX

£1.00

ASDA GLUTEN FREE CRACKERS

£1.99

ASDA FREE FROM SLICES

£2.20

ASDA FREE FROM SLICES

£2.20

ASDA RICE CAKES

£0.96

OEP GLUTEN FREE FAJITA KIT

£4.49

SACLA FREE FROM PESTO

£2.50

NS RICE CAKES

£1.40

ASDA FREE FROM BREADCRUMBS

£1.30

ASDA FREE FROM TORTILLAS

£0.99

GENIUS BRIOCHE ROLLS

£1.50

CELEBH RECIPE BASE (CHINESE BEEF)

£1.59

CELEBH RECIPE BASE (JAPENESE TERIYAKI)

£1.59

BE FREE DEMI BAGUETTE

£2.49

BE FREE DEMI BAGUETTE

£2.49

ASDA FREE FROM CUPCAKES (UNICORN)

£2.50

ASDA FREE FROM LOAF CAKE (MONKEY)

£2.50

ASDA FREE FROM MINIBITES (CHOC)

£2.50

SCHAR MELTO

£1.00

SCHAR TEMPTIES

£2.50

GENIUS GLUTEN FREE WRAPS

£2.49