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Six million naked swedes in Asda…as retailer cuts back on its plastic use

Retailer removes plastic wrapping from its swedes as part of its ongoing plastic reduction scheme

August 15, 2018 07:00am
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This week, Asda is going full swede ahead with its plastic pledge, removing plastic wrapping from all its whole swedes.

Each year, the retailer sells almost 6 million swedes, with the removal of their wraps resulting in a reduction of 14 tonnes of plastic. A popular, earthy root vegetable, customers will see hundreds of naked swedes in-store just in time for the cooler weather.

The removal of the plastic wrapping also sees the shelf-life remain the same as previously, with the British-grown veg perfect for up to seven days.

The move is part of Asda's ongoing commitment to use less and recycle more plastic, with a plan to reduce plastic packaging in own brand products by an initial 10% by February 2019. By 2025, Asda pledges to make all packaging 100% recyclable.

Nikki Dixon, Senior Manager for Plastic Reduction at Asda said: “We’re committed to reducing our plastic usage across own brand products, lowering our impact on the environment and helping families to avoid plastic waste in their homes. Working closely with our British growers to ensure delicious veg is available throughout the year, our naked swedes will maintain their taste credentials, without the need for any plastic."

Read more about our decision in Nikki's blog.

Asda’s Grower’s Selection (Naked) British Swedes retail at just 50p and are available both in store and online

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