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Asda Supersized the Ultimate Christmas Staple with Launch of a Large Mince Pie!

Large Mince Pie

Christmas is the biggest day of the year, and this festive season it’s getting even bigger, with Asda’s launch of a LARGE mince pie.

At almost three times the size of a normal mince pie, it’s seven inches in diameter, three and half centimetres deep, weighs 435g and available for just £1.50.

Ciara Loker, Asda Product Developer said: “Mince pies are a staple of the festive season, and customers are increasingly looking for new and exciting varieties they can enjoy over the festive season. Following feedback that one was never enough, we wanted to create a delicious dessert guests can enjoy, one slice at a time.”

With a buttery, crumbly pastry filled with juicy sultanas, raisins, festive peel and cranberries, the pie is finished with a delicate pastry lattice, sprinkled with icing sugar for a festive finish.

Asda’s Large Mince Pie is available in Asda in the in-store bakeries and online for £1.50 from 22nd November.

Products available in selected Asda stores and from Asda.com