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Asda gives Brits something to sprout about with Christmas veg price promotion

No Christmas dinner is complete without a heaped serving of veg, so to help fill plates this festive season, Asda is cutting the price of veggie essentials to just 20p, including parsnips, sprouts, carrots and broccoli.

Launching on Thursday December 20 and running to Wednesday December 26, Asda predicts the sale of over 4,700 tonnes of veg the week before Christmas as customers stock-up on the veggie necessities.
The vegetable lines that will be reduced to 20p include:


Pack Size

Predicted volume sales

Asda Grower’s Selection Brussels Sprouts


2 million bags

Asda Grower’s Selection Parsnips


1.5 million bags

Asda Grower’s Selection Carrots


2.2 million bags

Asda Grower’s Selection Broccoli


2 million stalks

As Asda spokesperson comments: “Whilst the big Christmas lunch may be famous for turkey, stuffing and pigs in blankets, the day wouldn’t be complete without bowls of sweet sprouts, earthy parsnips and tasty broccoli and carrots.

“With almost 30% of Brits admitting to having forgotten veg in their Christmas food shopping*, our 20p veg promotion aims to provide customers with quality, value veg they can grab and go with ahead of December 25.”

Products available from Asda stores nationally and from Asda.com. Promotion available 20 December – 26 December.

*Asda research, December 2018