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Asda Takes Gold With Extra Special Win in Good Housekeeping's Pink Gin Taste Test

Extra Special Pink Gin

Asda’s gin range continues to go from strength to strength, with its Extra Special Premium Pink Gin beating own-label and branded rivals to be named Best Pink Gin in Good Housekeeping’s pink gin taste test.

Scoring 84/100, Asda’s Extra Special Premium Pink Gin, beat off competition from with its fresh, fruity notes – perfect for summer sipping and best served over ice with fresh tonic water.

At just £16, Asda’s 70cl bottle of pink gin is £1 cheaper than the joint winning product from Tesco, and £11.50 cheaper than the runner-up – Chase Pink Grapefruit & Pomelo Gin from Waitrose.

Ed Sowerby, spirits product manager at Asda, comments: “We’re thrilled our Extra Special Pink Gin has been awarded Good Housekeeping’s top pink gin award. We wanted to give our customers a quality product at a great price, and we believe that in the Extra Special Pink Gin we’ve created a product that customers love.

“Using raspberry and strawberry extracts, we infused our Triple Distilled Premium Gin to create a sweet and fruity gin perfect for creating the ultimate Pink G&Ts.”

The popularity of Asda’s Extra Special Premium Pink Gin has meant that it’s also been used to inspire the product development of some new sweet treats – the Extra Special Pink Gin Gourmet Marshmallows which use the pink gin as a flavouring.

Asda’s award-winning Extra Special Premium Pink Gin is available to buy now in Asda stores and online.