Asda’s gin range continues to go from strength to strength, with its Extra Special Premium Pink Gin beating own-label and branded rivals to be named Best Pink Gin in Good Housekeeping’s pink gin taste test.
Scoring 84/100, Asda’s Extra Special Premium Pink Gin, beat off competition from with its fresh, fruity notes – perfect for summer sipping and best served over ice with fresh tonic water.
At just £16, Asda’s 70cl bottle of pink gin is £1 cheaper than the joint winning product from Tesco, and £11.50 cheaper than the runner-up – Chase Pink Grapefruit & Pomelo Gin from Waitrose.
Ed Sowerby, spirits product manager at Asda, comments: “We’re thrilled our Extra Special Pink Gin has been awarded Good Housekeeping’s top pink gin award. We wanted to give our customers a quality product at a great price, and we believe that in the Extra Special Pink Gin we’ve created a product that customers love.
“Using raspberry and strawberry extracts, we infused our Triple Distilled Premium Gin to create a sweet and fruity gin perfect for creating the ultimate Pink G&Ts.”
The popularity of Asda’s Extra Special Premium Pink Gin has meant that it’s also been used to inspire the product development of some new sweet treats – the Extra Special Pink Gin Gourmet Marshmallows which use the pink gin as a flavouring.
Asda’s award-winning Extra Special Premium Pink Gin is available to buy now in Asda stores and online.