The official BBC Children in Need t-shirt designed by Norwich University of the Arts (NUA) graduate, Megan Grinham, which was unveiled on 5th June at this year’s Graduate Fashion Week, is now available to buy from George at Asda.

Megan, originally from Colchester but studied at NUA in Norwich, was one of hundreds of entrants who submitted a design for BBC Children in Need’s 2019 official t-shirt, which is annually worn by thousands of supporters across the UK as they take part in fundraisers, from rambles and three-legged races to fun runs and bake sales.

The competition, which was the first time a student has been given the opportunity to design the iconic t-shirt, was organised by Graduate Fashion Foundation, the charity behind Graduate Fashion Week.

The George and Graduate Fashion Foundation teams, along with Pudsey Bear, made a surprise trip to NUA’s fashion studios back in March this year to share the news with Megan. She then spent two weeks working alongside George’s design team to finalise her design and start production on the t-shirt.

Megan’s prize for creating the winning design included the t-shirt going into production and being sold across Asda stores nationwide, as well as online, a two week paid internship at George’s Head Office and an invitation to attend a BBC Children in Need photoshoot and the Appeal Show on Friday 15th November.

Estella Arroyo from George said, “BBC Children in Need and Graduate Fashion Foundation are both amazing charities close to our heart here at George. This competition was a fantastic opportunity to bring them together, discovering new talent whilst helping to support children and young people reaching their full potential. Megan has been an absolute joy to work with on this project and her design truly reflects the values of BBC Children in Need and her passion for the charity.”

Kate Farley, Course Leader for Fashion and Textile Design at NUA, said: “Megan showed creative flair and a passion for social good throughout her studies on the Fashion course at NUA. We're delighted with what she's achieved and believe she's a talent to watch in future."

Claire Hoyle, Director of Commercial at BBC Children in Need said: “George have been a partner of BBC Children in Need’s for nearly 20 years and in that time have raised millions to help change young lives. We are delighted that this year the Official BBC Children in Need t-shirt will be on sale in Asda stores across the country and at George.com and we hope it will raise even more money to benefit young people all across the UK.”

Douglas MacLennan, Chairman of Graduate Fashion Foundation said, “It has been an absolute pleasure for Graduate Fashion Foundation to work so closely alongside two fantastic British institutions such as BBC Children in Need and George. Giving our UK undergraduates the chance to design this year’s BBC Children in Need t-shirt was a wonderful opportunity to help support and raise money for a partner charity and also gave the winning designer Megan from Norwich University of Arts, the chance to experience working in the industry, which is what GFF is all about. We are delighted to see the t-shirts go on sale to support young people across the UK.”

The official t-shirt which comes in both kids and adults sizes is now available at selected George at Asda stores across the UK as well as online at www.george.com