Asda triumphs in the battle for cheapest Christmas shopping basket – for seventh year in a row!

· For a seventh year, The Grocer recognised Asda as Britain’s lowest-priced supermarket at Christmas
· Asda Christmas basket was £6.44 less than its nearest competitor
· Asda offers the lowest price on 19 items

Asda has been recognised as the most cost-effective Christmas shopping basket in The Grocer’s review of 33 festive goodies - for the seventh consecutive year.

The Asda total shopping basket of 33 items, containing all the necessary food for a Christmas dinner, costs £6.44 less than its closest rival.

The survey found that Asda’s Yuletide basket totalled £91.22, outshining runner-up Morrisons at £97.66 and was £6.71 more affordable than Tesco, which came in third. Asda offered the lowest price on a total of 19 items. Three included festive favourites: pickled onions, smoked salmon, and turkey crown, which at £12 was £3 cheaper than Tesco, £5 cheaper than Morrisons and Waitrose, and £5.50 cheaper than Sainsbury's.

A spokesperson for Asda said, "We’re over the moon to have won the lowest-priced Christmas basket for a seventh year in a row. With everything from delicious vegan centrepieces to big brands at the lowest prices, Asda has something for everyone, helping to make this Christmas extra special."

To explore Asda’s Christmas offering available in-store and online, visit Asda.com.