Asda brings festive fuel price cut to motorists

Asda fuel price cut

Effective from today, Friday 13th December, drivers will benefit from filling up at one of Asda’s 322 petrol stations after the supermarket announced they are cutting prices for the second time in as many weeks, with the cost of fuel again coming down by up to 2ppl on unleaded and up to 1ppl on diesel.

Drivers filling up at any Asda petrol station will pay no more than 117.7ppl on unleaded and 122.7ppl on diesel and with many planning their travel ahead of the festive season the announcement is an additional boost for motorists.

Last week, The AA criticised fuel vouchers and discounts offered by other supermarkets, saying they discriminate against some customers. A poll of 18,000 AA members revealed 58 per cent of people consider money-off fuel offers an “underhand way” of getting shoppers to spend more money at the brand. And 38 per cent said they felt manipulated by fuel offers tied to how much they spend at supermarkets.

Asda Senior Fuel Buyer Dave Tyrer said: "We know how important saving money is for our customers at this time of year, so we will always aim to keep the cost of essentials down whether that’s on fuel, food or fashion. Over the last two weeks we’ve brought fuel prices down by up to 4ppl without any vouchering requirements meaning all our customers, regardless of their budget, will benefit from a price cut at the pumps.”

“Asda’s price cuts mean that lower-spending drivers, such as the young, lower-income workers, people who live on their own and many of the elderly, are no longer frozen out from the benefit of reduced wholesale costs,” says the AA’s fuel price spokesman.

“As has become an established pattern this year, other supermarkets have waited for Asda to make the first move in a series of pump price skirmishes – meanwhile tying fuel savings to £40 or £60 spends instore. That works for some shoppers but the Populus survey of thousands of drivers shows that many others resent being left out in the cold when it comes to cheaper fuel.”

This week, Asda was also crowned the winner of The Grocer 33 Christmas basket, being £6.44 cheaper than its nearest competitor. The basket is made up of all the festive favourites for a Christmas dinner including turkey crown, pigs in blankets, brussel sprouts and Christmas pudding.