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Asda starts New Year with fresh board appointments

January 7, 2020 11:00am
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Asda has kicked off 2020 with the announcement of new appointments to its Executive board, as CEO Roger Burnley confirms a new Chief Customer Officer and General Counsel are set to join the supermarket, along with a number of other internal promotions.

In a message shared with colleagues today, Burnley announced that Anna-Maree Shaw is to take on the role of Chief Customer Officer for the business at the end of January, replacing Andy Murray, who is repatriating to the U.S. after four successful years leading the customer function.

Anna-Maree who is Australian, is MD of her own company, Customer Dialogue and is currently working at the University of Queensland, developing their digital strategy and roadmap as part of their total customer experience programme. Prior to this, she held a number of Chief Marketing Officer roles in Australia as well as in the UK retail sector.

Burnley also announced that Helen Selby will join as General Counsel and Company Secretary following Alex Simpson’s departure last year. Helen trained in private practice before moving into in house roles, and has worked primarily in food retail manufacturing and grocery, having been General Counsel and Company Secretary at Hovis and most recently at Mars Wrigley UK.

Asda’s SVP Operations, Anthony Hemmerdinger has been promoted to Chief Operating Officer, expanding his remit across technology and property. Mark Simpson – who joined the business in 1997 as a Graduate and has held a variety of roles within both retail and supply functions, has been appointed to the Board as Chief Supply Chain Officer and will lead Asda’s supply and logistics functions.

The new appointments will join Hayley Tatum, Chief People Officer, Derek Lawlor Chief Merchandising Officer and Rob McWilliam, Chief Financial Officer to complete Asda’s leadership team. Under the new structure, George will continue to report directly into CEO Roger Burnley, following the appointment of Steph Strike to the role of MD George in December.

Commenting on the board appointment in his message to colleagues, Roger said; “As we kick off 2020 I am very confident that not only do we have the right team in place, but also the right strategy to make sure we can continue to serve our customers and grow our business, not just for this year but beyond.”

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