As it continues its fight against plastic across the business, Asda has announced the removal of unnecessary plastic from freestanding display units and customer signage in stores across the country.
As part of Asda’s accelerated target to reduce own brand plastic by 15% by 2021, the retailer is working to make in-store displays more sustainable, cutting down on plastic and non-recyclable materials.
Working in partnership with DS Smith, a global packaging innovation company, Asda has already saved around 8 tonnes of plastic by removing plastic mop trays from the bottom of its cardboard, freestanding units, which are used to merchandise various clothing accessories and general merchandise products.
This month, Asda is also launching its first fully recyclable unit, which will display the re-usable and washable fruit and vegetable bags in the produce department.
Lisa Walker, Asda’s Packaging and Print Specialist said:
“We are constantly working to re-evaluate where we can reduce the quantity of non-recyclable packaging in our entire supply chain, whilst continuing to meet resource efficiency and practicality requirements for our in-store colleagues.
“Reducing plastic and our impact on the environment is very important to our customers and this project with DS Smith is testament to our commitment to reducing our carbon footprint and removing unnecessary plastic from the planet.”
Last year, Asda stepped on its sustainability commitments, as it announced it would make its plastic packaging from 30% recycled content by the end of 2020, five years ahead of its original deadline.