Asda customers have donated more than 230,000 meals to their local food banks to help support people struggling to afford essentials due to the impact of Covid-19.
Generous customers have helped provide food for families in their local community by adding much-needed items to the collection trolleys, as food banks have experienced a significant rise in demand during the pandemic.
Research carried out by the Trussell Trust found that during the start of the pandemic, around half of households who used a food bank had never needed one before and that families with children have been the worst affected.
This year’s food drive, which took place in stores across the country in July, saw customers donate over 230,400 meals to their local food banks up and down the UK.
Jo Warner, Asda’s Senior Director for Community said:
“We’re always overwhelmed by the sheer volume of donations our generous customers make, not just through initiatives like this food drive, but throughout the year as they continue to donate to our permanent collection points in store.
“I want to thank our customers and colleagues for continuing to support our Fight Hunger Create Change programme, especially this year as we strive to help those who have been affected by the Covid-19 pandemic. These donations are making a real difference both locally and across the UK".
Emma Revie, chief executive of the Trussell Trust said:
“Thank you so much to everyone who donated food in their local Asda store this summer. Your generosity helped make sure support was there for people struggling to afford food and shows the difference we can make when we worth together. It’s not right that Covid-19 has led to over a hundred thousand new people needing to use a food bank for the first time – but together we can overcome this and build a future where everyone has enough money for essentials.”
Earlier this year, Asda donated an additional £5 million to its partners FareShare and the Trussell Trust to help the country’s most vulnerable people through Covid-19. The donation has been split between the two charities and is helping to provide over 4 million meals to families who are experiencing poverty, as well as giving more than 3,000 charities the ability to access free food to help tackle the impacts of Coronavirus in their communities.