Asda donates almost £100k to help families fight hunger

Food donation trolley

Asda has announced that it’s donating almost £100k to provide families with access to food during the school holidays.

The donation, which is funded jointly by Asda and the Asda Foundation, will be given to Asda’s dedicated Community Champions in 387 stores and can be spent on food for groups that are providing services to children during half term.

The latest donation is in addition to the Asda Foundation’s Healthy Holiday grants, which have been running for several years. These grants, which are applied for by Community Champions on behalf of community groups, are worth up to £1000, are designed to help charities and local groups provide healthy holiday activities, including nutritious meals and support services for mental health and wellbeing.

Jo Warner, Asda’s Senior Director for Community said:

“This year it’s more important than ever to support our local communities through the unprecedented challenges they continue to face. We know that throughout the school holidays, food banks and charities see an increase in demand for emergency food parcels, which is why we’re pleased to be able to provide essential food and other supplies for those who typically rely on a school meal during term time.

“We welcome the additional support from the Asda Foundation, and together we’re proud to support our community champions, who are at the heart of our communities, to do our bit to help the most vulnerable families when it’s most needed”.

Through Asda’s Fight Hunger, Create Change program, the retailer continues to help food redistribution charity FareShare provide over 31 million each year, investing in the charity’s infrastructure so that an additional 3766 charities have access to fresh, quality food.