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Mother of all weeks for Asda's baby range

· ASDA named Supermarket of the Year at the Mother and Baby Awards
· Little Angels Nappy Range awarded a Which? Best Buy
November 30, 2020 09:00am
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For the fourth consecutive year,Asda has been named the Supermarket of the Year at the Mother and Baby virtual awards which took place last week.

Asda’s Category Planning Manager on Baby, Anna Plester said:

“We are extremely proud of Asda’s range of baby products. With market-leading prices on big brands and everyday essentials, and an extensive own label range including our highly commended Little Angels nappy range, the baby aisle in store and online has everything savvy shoppers need for the smallest members of the family.”

As well as this, ASDA’s Little Angels nappies have been awarded a Best Buy by consumer website Which? They scored the Little Angels nappies 78%, saying “ASDA’s nappies impressed our expert testers at the lab with their quick absorption and excellent protection against leakage. They cost just 6p each, making them one of the cheapest Best Buy nappies we’ve found.”

Alongside winning Supermarket of the Year, Asda also scooped a number of product wins at the virtual Mother and Baby Awards:

  • Gold for Best Value Disposable Nappy:

ASDA Little Angels Newborn Nappies 24 nappies – 89p


  • Silver for Best Performance Disposable Nappy

ASDA Little Angels Newborn Nappies - Jumbo pack – 70 nappies £2.50

  • Silver for Best Sun Protection Cream

ASDA Protect Baby Sensitive Sun Lotion SPF50 200ml - £2.87

  • Bronze for Best Nappy Cream

ASDA Little Angels Liquid Talc 125ml - £1.25

  • Bronze for Best Baby Food Range

ASDA Little Angels Tray Meals 10+ Months 190g - from 92p
ASDA Little Angels Organic Spaghetti Bolognese 10+ Months
ASDA Little Angels Organic Pasta with Chicken & Mushrooms 10+ Month
ASDA Little Angels Organic Vegetable & Chicken Cous Cous 10+ Months
ASDA Little Angels Organic Tex Mex Veg with Quinoa 10+ Months
ASDA Little Angels Organic Sweet Potato Cottage Pie 10+ Months
ASDA Little Angels Organic Cambodian Style Vegetable & Salmon Curry 10+ Months

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