George at Asda have collaborated with the UK’s leading gardening charity, The Royal Horticultural Society (RHS), to create a new kidswear clothing and accessories range for kids aged 1-7 years
The collection has been designed to encourage kids to get outside and ‘grow’ and features unique prints with joyful, hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors.
The kidswear range, which starts from age 1 and runs up to age 7, features slogans encouraging kids to reconnect with nature and to grow their own plants and veg, such as “I am growing every day” and “You can find me in the garden”, with the collection’s tagline “Let’s go and grow” found across all labels and packaging.
Including shirts, t-shirts, hoodies, dresses, shorts, boots, backpacks and rain hats, the collection is a carefully selected mix of apparel for wearing in the garden, at picnics, during outings to the park and more. And of course – keeping British weather in mind – there’s something to accommodate both those sunny and rainy UK days.
Prices start from £7, with the full range available to shop online at George.com from 9th April.
George is working with the RHS to support its vision of enriching everyone’s life through plants and making the UK a greener and more beautiful place.