Asda Named Retailer of the Year at Free From Food Awards

Free From award

Asda was awarded an impressive 36 awards at the Free From Awards, including two gold, fourteen silver and twenty bronze as well as the top accolade of the night, Free From Retailer of the Year.

The awards mark a celebration of Asda’s own brand Free From products, which strive to offer great quality and value for all customers. Success comes after a year of hard work improving the Free From offer, making the range more accessible and affordable for customers.

In a supermarket first, Asda invested £6.1m into pricing so customers who purchase Free From products do not have to pay more for their essential food items. A packaging redesign also modernised the range and enabled an easier shop for customers as well as removing 16.27 tonnes of plastic from packaging.

Health and quality have also been high on the agenda for the retailer. 593kg of salt and 4.4 tonnes of sugar have been removed from Free From products, significantly reducing the number of red traffic lights on packs and relevant products have been fortified to include vital vitamins. Improving the health credentials of products has meant more items are now included in Asda’s ‘Live Better’ scheme, which helps direct customers to healthier food choices.

As well as improving products, Asda has also been busy launching 38 new innovative items, taking Asda’s Free From offer to 202 products, expanding customer choice.

Sam Dickson, Asda’s Vice President of Own Brand commented: “We’re really proud so many of our products are worthy winners at this year’s Free From Food Awards and that Asda has been crowned Retailer of the Year.

“Recognition from the awards body is a real credit to the hard work of our colleagues and suppliers who have made it their priority over the last year to make sure our Free From offer is the best it can be for our customers.

“We’re proud to be an inclusive retailer which offers great value and choice to all customers, what ever their dietary requirement or lifestyle choice.”

Free From awards won by Asda:

· Retailer of The Year

· ASDA Extra Special Italian Style Meatballs – Gold

· Gluten Free Puff Pastry- Gold

· Free From Special Flakes 300g- Silver

· Free From Bubble Fish Bites- Silver

· Free From Choc Tree Decorations 4x15g- Silver

· Asda Free From Chocolate Ice Cream- Silver

· Carrot & Coriander Soup- Silver

· ASDA Extra Special 6 Cumberland Pork Sausages- Silver

· ASDA Extra Special 6 Pork & Three Chilli Sausages- Silver

· Extra Special Pork & Bramley Apple Sausages- Silver

· Big Pot Plain Soya Yogurt Alternative 500g - Silver

· Cheddar Alternative with Garlic & Chives 200g- Silver

· 4 pack Lemon Soya Yogurt Alternative- Silver

· Free From Fusilli - Silver

· Free From Custard Creams 125g- Silver

· Plant Based 6 Meat Free Sausages- Silver

· Free From Choco Squares 300g - Bronze

· Free From Porridge Oats 450g - Bronze

· Chicken Kievs Bronze - Bronze

· Southern Fried Chicken Steaks - Bronze

· Free From 18* Chicken Nuggets (360g) - Bronze

· Free From Choc Easter Bunny 100g - Bronze

· Free From Choc Orange Bar - Bronze

· Easter Free From Choc Orange Egg 160g- Bronze

· Free From Easter Egg Selection 150g- Bronze

· Extra Special Burgers (Salt and Pepper 4 x Pack) - Bronze

· Hazelnut Drink - 1 Litre - Bronze

· Free From Gravy Granules for Chicken- Bronze

· Free From Chow Mein Stir Fry Sauce 120g - Bronze

· Plant Based Smokey Three Bean Chilli – Bronze

· Free From Peri Peri Mayonnaise 280g - Bronze

· Free From 8 Stem Ginger Cookies – Bronze

· Free From Lemon Sandwich Creams 125g - Bronze

· Indian Spiced Dahl Soup – Bronze

· Tomato & Basil Soup - Bronze

· Meat Alternative – 8 Pack Burger 454g - Bronze