Find your festive favourites at Asda. Here's a sneak peek of its Christmas 2021 range...

Bruce group shot


  • Asda has unveiled an exclusive look at some of its Christmas products for this year
  • This year Asda’s range is more impressive than ever, with double the amount of Extra Special products
  • The 2021 range includes the return of the popular Bruce the Brussel Sprout Cake, but he’s not alone this year!
  • Asda says this will be “the most inclusive Christmas yet”, with over 200 Vegan and Free From lines

It’s that time of the year when retailers start to tease us with what’s coming for Christmas. Asda’s product development team has been working hard on this year’s range for the last 12 months, recognising that this Christmas will be bigger than ever for Brits, as they look to celebrate two Christmases in one following last year’s restrictions.

Asda’s Christmas range is set to offer something for everyone and every occasion this year, making sure every moment is as magical as possible; from the first taste of Christmas and those cosy nights in dressing the tree, right through to the main event and the New Year’s Eve party.

The retailer has more than doubled its range of Extra Special products this year, with 240 premium quality products across all categories in the store: from showstopping desserts and centrepiece meats for the Christmas dinner, to innovative party food and festive snacks.

It doesn’t stop there; Asda will also have its most inclusive range ever this Christmas with over 200 Vegan and Free From lines on sale, so no one will miss out on great tasting food this Christmas. The products taking centre stage include Extra Special Vegan ‘Crab’ Croquettes with Red Pepper and Roasted Garlic Dip, and Free From Extra Special Chocolate Orange Shimmer Brownies.

Asda’s hero Christmas 2021 trends

This year the key trends which come too life throughout Asda’s Christmas range are Blood Orange, Salted Honey and Truffle and you can find them throughout this year’s extensive range.

The floral, tart flavours of Blood Orange, is brought to life through the new Extra Special Blood Orange and Venison pate, the perfect appetiser – while those with a sweet tooth will love the Extra Special Blood Orange Belgian Chocolate Bauble.

Salted Honey also takes centre stage this year, with delicious treats such as the Extra Special Salted Honey and Caramel Meringue Stack bringing salt and sweet together for a unique experience. While the unique taste of truffle features in the range; bringing an intoxicating musk to the Extra Special 3 Bone Rib Joint which is artfully encased in a parmesan and truffle crust.

Finally, Asda is bringing some great novelty products to the range to make its customers smile this Christmas, with Bruce the Brussel Sprout taking centre stage for the second year.

Bruce will be available in his classic cake incarnation, a chocolate sponge filled with chocolate flavour frosting and covered in soft green icing, as well as ten different products available from across the store including a giant shareable cookie with delicious chocolate chips and covered in sugar paste.

This year customers can even meet Mrs Bruce, Betty a delicious chocolate sponge cake with chocolate flavour frosting covered in soft, green icing!

Sam Dickson, Vice President, Asda Own Brand at Asda, said: “This Christmas we know our customers are looking to create something truly magical for their loved ones. Our insight has told us that for many, this Christmas will be two Christmases in one, with customers seizing every moment and starting the celebrations as early as possible.

“So, it’s our job at Asda to make all of those moments as magical as possible, and we really do believe we have something for everyone and every occasion this Christmas. We can’t wait for our customers to sample the range and be blown away by the quality.”

Linsey Taylor, Senior Director of New Product Development at Asda, added: “This Christmas will be all about getting family and friends together to create long-lasting memories over delicious dishes. Customers will see lots of sharing dishes on offer this year, as well as showstopping products which can just be popped in the oven so they can enjoy more time with loved ones.

“Each season brings new inspiration and my favourite food trend for this Christmas has to be blood orange, which is at its very best in December. We’re introducing our customers to a zesty kick to traditional Christmas dishes with products like our Extra Blood Orange Snowflakes, Extra Special Blood Orange and Gin Smoked Salmon and a Nut Roast with Blood Orange Glaze.

“We’re proud of every product in this year’s range and think there really is something special for everyone to enjoy with their nearest and dearest this Christmas at Asda.”

Highlights of the range include:

Extra Special 3 Bone Rib Joint with Parmesan & Truffle Crust

Teasingly tender and succulent, impress your guests with this 21 day-aged beef rib joint. Making the dish the perfect centrepiece to a Christmas dinner by bringing the meat to life with the rich garlic & herb paste and truffle, parmesan & herb crumb.

Extra Special Blood Orange Chocolate Bauble

Decorations so cute you can eat - Asda’s Extra Special Orange Chocolate Bauble is the ultimate novelty dessert. Hand-moulded with Belgian Dark Chocolate Shell with Gold lustre, filled with layers of Fresh Orange Curd, Chocolate sponge, blood orange caramel, chocolate mousse, Chocolate coated honeycomb and chocolate orange truffle.

Extra Special Salted Honey and Caramel Meringue Stack

No Christmas would be complete without a decadent dessert, and this Caramel Meringue stack is the ideal treat. With layers of honeycomb cream and salted honey sauce, this is the perfect end to any festive meal, hand finished with Chocolate shards and a festive golden shimmer.

Extra Special Truffle Brie

Wow guests at the end of the evening with a showstopping cheese. Produced in Ile de France at the Renard Gillard creamery. Asda’s Extra Special Truffle Brie is a specialty layered Brie with double cream and Saint-Jean truffle pieces which gives a delicate aromatic profile.

Extra Special Blood Orange and Venison Pate

Rich, coarse textured pork and venison pate infused with Bourbon whiskey, enriched with cream and topped with blood orange. The pates are cooked in traditional 'Kilner' style jars.

Extra Special Mince Pie with Orange Zest Pastry

Mouthwatering three-month matured mincemeat all encased within fruitful and flavourful orange zest butter pastry - this mince pie is the ultimate festive bite. Served best with a dollop of cream, this is Asda’s best ever mince pie.