Asda crowned lowest-priced supermarket and Online Supermarket of the Year at industry Oscars

Online Supermarket award 2021

Asda has been crowned Online Supermarket of the Year and the UK’s Lowest Priced Supermarket, after scooping two titles at an award ceremony held by retail industry magazine, The Grocer.

The supermarket picked up the awards at the annual Grocer Gold Awards ceremony and marks the second time the retailer has claimed the title of Online Supermarket of the Year and the 24th occasion it has won the prize for Lowest Priced Supermarket.

The big four grocer beat competition to both accolades for its dedication to helping customers save money and shop the products they love more easily online.

Throughout the pandemic the supermarket accelerated its online growth to more than doubled the number of home delivery slots available, whilst adding more convenient and flexible ways to shop through the expansion of a rapid delivery partnership with Uber Eats and the addition of a one-hour Express Delivery service across its full online product range.

It also recently launched a number of online and app-based tools to help customers budget and quickly find what they need, including a recipe planning feature that can be personalised to add all items straight to basket, as well as ‘Your Regulars’, which predicts customers’ favourite brands and the frequency with which they shop certain products.

In addition to retaining the title as Online Supermarket of the Year, Asda has consistently maintained its position as the UK’s Lowest Priced Supermarket after recording 33 out of 50 wins in The Grocer’s weekly comparison of 33 items across major supermarkets.

Derek Lawlor, Chief Merchandising Officer at Asda, said: “We continue to offer our customers the best possible value across our own brand and branded ranges, helping them save money across what has been a challenging year for many.”

Simon Gregg, Vice President of Online Grocery at Asda, said: “Our online operation has been key in responding to the changing needs of our customers and deserves the recognition it has achieved in winning this award. The team are constantly innovating to offer increased flexibility and convenience, be it through rapid delivery services or the tools available online to make life easier for shoppers.”

To further help the communities it serves, Asda recently announced it will become the first supermarket to deliver Covid booster vaccinations to help customers access these at 72 of its in-store pharmacies from the beginning of next month.

For the last 25 years Asda has supported breast cancer charities to raise funds during October for Breast Cancer Awareness month. This year the partnership has its sights on setting a Guinness World Record on 7 October, in a bid to break the record for the greatest number of people performing the same dance at the same time on Instagram and raise awareness of the disease.