Asda has today announced that it will extend its one-hour* Express Delivery service to 96 stores to provide customers with speedier and more convenient delivery options.
The service gives customers access to Asda’s full online range of more than 30,000 grocery products for delivery within one hour if they live within a three-mile radius of an Express Delivery store and order up to 70 items*.
Express Delivery was trialled at Asda’s Halifax, Poole, Rotherham and St Matthews stores in June and has exceeded expectations, with the number of initial orders higher than projected.
The move to extend Express Delivery to more stores comes as the retailer looks to bolster its immediacy proposition to give customers more flexibility in how they shop, after recently extending its rapid delivery partnership with Uber Eats to more than 300 stores.
Customers using the Express Delivery service can also take advantage of a new feature that enables them to track their order from the store to their door in real time. Delivery slots are charged at a flat rate of £8.50 with no minimum spend requirement.
The supermarket expects to launch Express Delivery in more stores, if the latest rollout proves to be popular with customers.
Simon Gregg, Asda’s Vice President of Online Grocery, said: “We are rolling out our Express Delivery service to almost 100 stores after a trial showed there was a clear gap in the market for a speedy delivery service offering our full online product range for delivery within one hour.
“As the only grocer to offer this service, we have seen a significant number of customers access this option, with slots regularly selling out at our pilot stores. We anticipate more demand for this flexible service now that many of our customers have returned to their place of work and children are back at school.”
The retailer was recently named Online Supermarket of the Year for the second year running by industry trade bible The Grocer, at this year’s Grocer Gold Awards. Asda beat major supermarkets to the accolade for its dedication in helping customers to shop the products they love more quickly and easily online, as well as the rapid growth of its home shopping operation throughout the pandemic.
It also recently announced it would be the first to commercially test a new type of technology to power driverless vans in partnership with Wayve, as it seeks to find new and innovative delivery options for customers.
* Express Delivery in one hour is subject to slot availability, distance from an Asda store and the number of items selected.