Asda’s novelty Bruce the Brussels Sprout range is back and better than ever

Brussels sprouts may already be the Marmite of the Christmas dinner table but Asda has taken it one step further and launched a new Brussels Sprout Cheddar.

The new cheese, part of Asda’s festive Bruce the Brussels Sprout Range, has appeared on multiple Facebook groups including the likes of BooHoo.com and Tastecard, drumming up thousands of comments and reactions from social media users.

On a Facebook post from Newfoods.co.uk, one user commented: “As if brussels sprouts aren’t bad enough! Don’t expect me to get this gift for you!”. However, hundreds are keen on the new flavour with one user saying: “We need this for our next cheese and wine night” and another adding “Tried it today! Really not a strong taste of sprouts, just a hint, which is enough! It's not bad actually”.

Beyond the Sprout Cheddar, Asda’s Bruce the Brussels Sprout range this year includes a huge range of novelty products, from Bruce and Betty celebration cakes to festive mallow lollies and a giant sharing cookie.

So, whether shoppers are in the market for a giant iced cookie tasty chocolate mini roll or even a scoop of gorgeously green ice cream (not sprout flavoured!), the retailer is offering something to make Christmas “Sprout-actular” for everyone this year.

Bruce and Betty, the Brussels Sprout Cakes: £11 (serves 14) Bruce the Brussels Sprout cake is back – and this Christmas he’s introducing his new wife, Betty! The delicious chocolate sponge cakes, with chocolate flavoured frosting and soft green icing, are sure to bring the wow-factor to your festive spread. And with their rosy cheeks and adorable Santa hats, can you name a more iconic pair?

Bruce the Brussels Sprout Sharing Cookie: £8 (serves 12) New for 2021, the delicious giant choc chip cookie is topped with sugar paste icing and hand finished with vanilla frosting. Warning: you may not want to share!

Bruce the Brussels Sprout Ice Cream: £1.80 or two for £3 (900ml) Ice cream, but make it festive! Adults and little ones alike will be impressed by the swirls of dark and light green candyfloss and raspberry flavoured ice cream, complete with raspberry sauce and sprout-shaped candies.

Bruce the Brussel Sprout Mini Rolls: £2 (5-pack) A miniature Bruce in chocolate mini roll form. The chocolate sponge is complemented with vanilla flavoured filling, coated in milk chocolate and finished with sprinkles to help get you in the festive spirit.

Bruce the Brussel Sprout Biscuits: 59p each Bruce makes a cameo on these crisp gingerbread biscuits, delightfully decorated with fondant icing – the perfect snack to nibble on whilst Christmas dinner cooks.

Bruce the Brussels Sprout Cupcake Kit: £2 (289g) Recreate Bruce’s smiling face with the Brussels Sprout Cupcake Kit. The festive season provides the perfect excuse for some family baking and you’ll be tempted to taste these chocolate cupcakes before you’ve even finished frosting them.

Stocking fillers from the range:

For the biscuit lover, meet Bruce the Brussels Sprout Wobbler Biscuit Tin, £3 (100g). A unique swaying tin (that wobbles, but won’t fall down!) packed with mint chocolate chip cookies.

A Christmas classic with a twist; the net of Bruce the Brussels Sprout Choc Truffles, £2 (83g) are milk, egg and gluten-free, making them an ideal stocking filler for loved ones with a sweet tooth.

Round and sweet and cute enough to eat… keep little ones happy with the Bruce the Brussels Sprout Mallow Lollies, 89p (60g).

To find out more information, visit: https://groceries.asda.com/super_dept/christmas/1215684243334