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Get into the spirit: Asda launches new, premium own brand spirits ahead of party season

  • Asda has announced nine new drinks lines, including a premium botanical gin, cream liqueurs and flavoured gins
  • The launch sees the first products introduced under The Distiller, a new and exclusive brand at Asda
  • The additions to the supermarket’s own-label drinks are housed in giftable bottles, with prices starting at £8.00 - making them ideal for Christmas time
  • Some of the new lines have been ’endorsed’ by the Good Housekeeping Institute, and hold the logo as a stamp of quality.
October 13, 2022 00:39pm
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Asda has revealed several new and exclusive drink lines, perfect for any celebration or ideal as a gift. These exciting releases bring to life Asda’s new, own-label brand***, The Distiller***, and expand on its existing Extra Special alcohol range.

Brand new from The Distiller are four flavoured gin liqueurs, all crafted with triple distilled gin and priced at £8 per 50cl bottle. Distilled in the UK, the new flavours are; Passionfruit & Pineapple Gin Liqueur, Pink Grapefruit & Orange Blossom Gin Liqueur, Cherry & Vanilla Gin Liqueur and Rhubarb & Ginger Gin Liqueur. Housed in art-deco-inspired bottles, these brand new tipples will make the perfect addition to any home bar this party season.

Also new to the supermarket’s range of spirits are two delicious, own-label flavoured gins from The Distiller. Made in the UK with triple distilled gin, the range consists of an Elderflower flavour Gin and a Raspberry Lemonade flavour Gin, both of which are priced at £14 per 70cl bottle. Simply serve with tonic or lemonade, ice and garnish with berries or a sprig of fresh rosemary.

For those looking for a little extra indulgence or an after-dinner digestif, Asda has revealed two new flavoured Cream Liqueurs; an Extra Special Blonde Chocolate Cream Liqueur and an Extra Special Chocolate Orange Cream Liqueur. These are also both endorsed by the Good Housekeeping Institute.

Bang on trend this Christmas - and the perfect choice for blonde chocolate lovers - is the Extra Special Blonde Chocolate Cream Liqueur. Combining Caribbean rum and double cream, the blonde liqueur is made with real Madagascan vanilla, white chocolate and caramel flavours.

With zesty Seville orange and mellow chocolate notes, the Extra Special Orange Chocolate Cream Liqueur is a velvety smooth blend of double cream and triple distilled vodka.

The rich, decadent and luxurious liqueurs are best served with ice and priced at £8.00 each.

Last, but certainly not least, is the new, Extra Special Botanical London Dry Gin. The gin is made in Yorkshire in an award-winning distillery, the small batch, hand-crafted Extra Special Gin is made with nine botanicals – including juniper, coriander, orange peel, angelica root, orris root, cardamom and locally foraged crab apple and gorse.

The Extra Special Botanical London Dry Gin is not only luxurious but sustainable too. The bottle is created using part recycled glass and uses sustainable cork stoppers from the Portuguese cork forest, which protects the habitat of wildlife – especially birds. It is distilled in an iStill, using a fifth of the energy of a normal still and ALL fruit and botanical waste is re-used or composted.

The premium looking bottle, endorsed by the Good Housekeeping Institute and adorned with botanical illustrations, is priced at just £15 per bottle.

Shop in store and online at asda.com now, ready to gift your friends or enjoy during the cosy season.

Be drinkaware.co.uk.

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