Asda announces changes to senior leadership team

Asda has today announced changes to its senior leadership team including the appointment of a new Chief Customer Officer.

David Hills will join as Chief Customer Officer later this year from Aldi, where he is currently Group Director, Marketing & Communications. David joined the discounter in 2007 and held a number of senior commercial roles before taking up his current position in 2013. Prior to joining Aldi, David worked at Kellogg’s in the UK and Australia for nine years.

Asda’s acting Chief Customer Officer, Sam Dickson, will continue in this role until David arrives and will then assume responsibility for strategic Asda and George brand customer propositions with a focus on improving quality perception.

Asda has also announced today that it has been mutually decided that Retail & Logistics Director Ken Towle will leave the business a year after joining from Nisa.

Mohsin Issa, co-owner of Asda said; “I am delighted to welcome David to our business. Over the past 12 months, Asda has demonstrated its absolute focus on ensuring customers are at the heart of its decision making and as we continue to build our great brand for the future, his expertise will bring a new perspective to our existing strength and breadth of leadership.

“The customer team led by Sam has delivered new customer propositions such as Just Essentials, and Dropped and Locked that show how we are supporting customers during these challenging times. Sam will support David when he joins before transitioning into a new role looking at strategic customer initiatives. I would also like to thank Ken Towle for his contribution to the business and wish him the best for the future.”