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Asda rolls out seven new Rowe’s concessions in southwest stores

Asda has extended its partnership with Falmouth-based bakers, Rowe’s with seven brand new concessions launching in the supermarket’s stores across the southwest.

April 25, 2023 07:58am
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Known for its authentic Cornish pasties, Rowe’s first partnered with Asda in 2009 with a concession in the supermarket’s St. Austell store. This was followed by two further counters in Plymouth and Falmouth and the latest development comes on the back of the continued strong performance.

The expansion means that Asda shoppers in Newton Abbott, Hayle Harbour, Weston Supermare, Weymouth, Bodmin, Yeovil and Barnstaple can now pick up authentic Cornish baked goods such as pasties, sausage rolls and steak slices alongside their weekly shop.

The growth of the partnership is part of Asda’s strategy to win locally by offering customers a point of difference and more reasons to shop at Asda.

Commenting on the partnership, Jessica Marsters, Food Partnerships Co-ordinator at Asda said:

“We’re really excited to be extending our partnership with Rowe’s ahead of the busy tourist season, having worked together for almost 15 years. We know that Rowe’s is a much-loved brand amongst our customers so it’s great to be able to bring their Cornish delights to more people across the South West.

Jason Prime, Retail Lead at Rowe’s added:

“Our three established Asda concessions perform incredibly well and have proved to us that there is a strong demand for our products from Asda soppers. We’re excited to be expanding our partnership with Asda and grow our business in the southwest and beyond.

“We pride ourselves on providing our customers with premium Cornish products, such as genuine Cornish Pasties & freshly baked Sausage Rolls. In addition to that, we offer Cornish Sweet Treats such as our Saffron Buns, Cakes & Danish Pastries which are customers favourites of ours.”

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