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Asda rolls out Café menu on Just Eat to 129 new locations

Customers across the UK can now have their favourite Asda Café dishes delivered straight to their door thanks to the retailer’s latest partnership with Just Eat.

July 6, 2023 07:05am
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From breakfast sandwiches and paninis to pizzas and sweet treats, there’s something for every meal of the day. Customers can also enjoy the benefit of Asda value with meal deals and bundle offers available.

Pizza meal deals include:

  • Get any 14” pizza, four sides and any drink as part of the Pizza Deal for just £15.95
  • Get two pizzas for £20. Customers can select any two 14” pizzas on the menu

At a fraction of the price of some of the larger pizza delivery services, these pizza deals make for a purse-friendly takeaway option, perfect for families looking for a treat that won’t break the bank.

The 129 new locations that can access the menu are up and down the UK – from Ipswich to Inverness.

The roll-out follows a successful trial in 42 stores, taking the total number of locations to 171. In initial trials, thousands of customers placed orders each week with Pizzas proving to be the most popular item.

The move is part of Asda’s strategy to increase its quick commerce presence as a means of bringing Asda products and Asda value to more customers in a way that’s convenient to them.

Commenting on the expansion an Asda spokesperson said:

“We welcome over 150,000 customers into our physical Asda Café’s each week and are really excited to be able to offer our customers the chance to have their favourite dishes delivered to their doors through this new partnership with Just Eat.

“This expansion with Just Eat helps to bolster our strategy to bring Asda value and quality to more communities across the UK by giving customers the ability to purchase their favourite Asda products whenever and however they like.”

Amy Heather, UK Strategic Accounts Director said: "We are thrilled to be extending our partnership with Asda Café, following a successful trial. As a leading food delivery platform, Just Eat is in a strong position to help such a well-loved supermarket café deliver great value and tasty meals to more customers nationwide. The partnership signals our continued commitment to offer our 19 million customers a variety of choice and convenience.”

The Asda Café offering via Just Eat will sit alongside Asda’s current grocery offering with the delivery giant where customers can have their shopping essentials delivered to their door in a matter of minutes.

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