George Home at Asda announces exclusive partnership with Stacey Solomon
George at Asda announced today (16th August) its latest signing with a new, exclusive collaboration with Stacey Solomon.
TV presenter and interior enthusiast Stacey has amassed a huge following of 5.7m followers on IG with whom she keenly shares her tips and insights into running a busy home with her husband Joe Swash and their five children.
Her collaboration with George Home sees her create her very first homeware range, ‘At Home with Stacey Solomon Exclusively for George Home’.
Over a year in the making, the 200+ piece collection is designed by Stacey and features items for the whole home across bath, bed, dining, living and accessories. Famous for her homeware hacks and storage solutions, the range perfectly reflects Stacey’s own personal style and includes product that work in her own home.
With prices starting from £1, the range ensures style and affordability for fans. Set against a neutral palette with highlights of autumnal shades, Stacey has created a cosy look and feel with bouclé cushions and chunky knit soft furnishings to add texture and interest, alongside warm natural wood decorative pieces and hammered glassware to complete the look.
Bringing a sense of fun to the range, Stacey has incorporated slogans and dog motifs to some of the designs, taking inspiration from her very own pups, Peanut and Teddy. An olive leaf print on textiles and crockery echos the trees found at Stacey’s home, Pickle Cottage.
The range will be refreshed seasonally with an initial drop featuring autumnal accessories and a nod to Halloween with fabric and rattan pumpkins as well as cute ceramic ghost ornaments.
Stacey Solomon said:
“I am beyond excited to be launching my very first collection with George Home! As someone who’s obsessed with interiors, I’m always snooping in the George Home aisle… They always have great quality ranges at an affordable price and that was really important when it came to designing my own.
“I’ve loved the whole process of creating each piece. There’s lots of my own style in the designs, from the olive leaf theme that’s inspired by the trees at Pickle Cottage to my very own Peanut and Teddy pattern. I hope people love it as much as I do!”
Liz Evans, Chief Commercial Officer George & GM added:
“We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers. Together, we’ve created a super affordable, quality range that will make any home stylish this Autumn Winter. It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come.’
To launch the range, a full multi-channel marketing campaign will be executed to generate buzz and excitement with shoppers. From social media support across George and Stacey’s channels to in-store and online activations – the launch is designed to firming position George Home as a key destination in the home interiors market.
At Home with Stacey Solomon is available online at www.george.com and in store from 7th September with prices starting from £1.