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Asda customers can snap up Christmas veg for the lowest ever price of 15p from today

December 20, 2023 03:15am
19p Veg Bundle

Asda has announced that customers can bag last minute Christmas veg for the lowest ever price of 15p from today, as the supermarket reduces the price of key Christmas dinner staples just in time for the big day.

Customers heading to Asda or shopping online to get their last bits for Christmas dinner, will be able get 1kg carrots (usually 60p), 500g sprouts (usually £1), 360g broccoli (usually 75p) and 500g parsnips (usually 65p) for the lowest ever price of 15p each until Tuesday 26th December.

The move, which sees Asda match Aldi and Lidl prices on shelf, comes after Asda was crowned the lowest-priced major supermarket for premium Christmas food and drink products by trade magazine The Grocer.

The supermarket topped the Grocer’s prestigious festive price comparison survey which tracked the cost of 33 premium Christmas products including turkey and all the trimmings, pigs in blankets and mince pies at Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.

Asda’s festive basket totalled £154.41 and was £19.48 cheaper than the average basket price across the other supermarkets that featured and offered the lowest price on 19 of the 33 festive products featured, including smoked salmon slices, mince pies and pigs in blankets.

Kris Comerford, Asda’s Chief Commercial Officer, said: “Throughout the year we have been focussed on improving the quality of our products while continuing to keep prices in check for customers. This is especially important at Christmas when family budgets are under extra pressure and we are confident that our customers will be able to treat themselves to the best quality festive food and drink without having to break the bank when they shop at Asda.”

The supermarket is also urging customers who haven’t already done so, to join the 1.2 million savvy shoppers who have already created vouchers from their Christmas Saver Cashpot on Asda Rewards, before it expires on Sunday 31st December.

Any new customer who signs up for an Asda Rewards account before Monday 25th December will receive a £5 off coupon for their first shop. They then have until Sunday 31st December to complete their second shop to receive an additional £5 in their Cashpot.

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