Asda & Stacey snuggle up for autumn with the latest collection from George Home
George Home is delighted to announce the launch of the highly anticipated Autumn/Winter 2024 homeware collection with TV presenter and interiors expert, Stacey Solomon.
Celebrating her third collection with the major retailer, Stacey the queen of cosy, homely vibes has created another exclusive homeware range inspired by her famed Pickle Cottage. It brings fresh options in ditsy florals, eucalyptus prints, and trendy gingham patterns, which is sure to delight George customers – and embodies her signature style, featuring a soothing palette of neutrals and earthy tones plus the introduction of black inspired by her kitchen.
The 268-piece AW24 collection including 180 new lines, designed by Stacey herself, features pieces for the whole home including dine, bed and bath – plus a very exciting new addition with kitchen and bakeware, including: cooking utensils, pans and muffin tray, bringing her home-centred aesthetic into the heart of fans homes.
A standout in the collection is the extension of Stacey’s much-loved beaded dinner series, now available in a striking black. This includes a dinner set, pasta bowl, nibbles bowl and serving platter, all designed to bring a modern touch to the dinner table.
With prices starting from just £1.00, the range ensures both style and affordability for fans and Stacey’s own personal style is evident throughout.
Stacey shared her enthusiasm for the new range, saying: *“I can’t believe it’s been a whole year since I launched my homeware collection in Asda. I’m having so much fun working with the team and creating this collection has been a dream. It’s perfect for anyone that loves making the home cosy in preparation for the darker nights, and I’m always proud of the great quality and value. *
*“Our kitchen is the heart of Pickle Cottage, so I'm excited to be introducing kitchen and bakeware to the collection for the first time ever. With Halloween and Christmas around the corner, there will be lots of new decorations to come... I love how special and fun they make the house feel for the whole family. I really hope this range brings you just as much joy as it has me.” *
Julie Varma, Senior Director George Home, said: “We’re so excited for the latest drop as part of our exclusive partnership with Stacey on George Home, which celebrates all things Autumn Winter. Our customers have absolutely loved Stacey’s existing drops and this one will be no different – together, we continue to create a beautiful and affordable collection for them again this season.”
The Stacey Solomon AW24 collection is available from September 6th, both in selected stores and online at George.com. This will be followed by a Halloween capsule range on 19th September, and a Festive range refresh on 1st November.