DRIVING GNOMES FOR CHRISTMAS!

Asda creates fleet of (possibly) the world’s smallest supermarket delivery vans, ‘driven’ by its famous gnomes, to supply free Christmas delights to homes across the nation this December

Asda has created a fleet of (possibly) the world’s smallest supermarket delivery vans and is putting the much-loved gnomes from its Christmas advert in the driver’s seats of these adorable pint-sized vehicles, as they deliver free festive treats to homes across the nation.

The remote-controlled dinky delivery vans at the heart of Asda’s new ‘Gnome Delivery’ service are fully functioning replicas of regular supermarket home delivery vans - just ten times smaller. Measuring only 70cm long and 30cm high, they’re the perfect size for a gnome and have just enough room in the back for a compact Christmas shop.

In Asda’s hit Christmas campaign (which has now racked up over 25M views on social media alone) the ‘gnomies’ come to the rescue and help snowed-in Asda colleagues get everything ready for Christmas. Now, the same stars - Max, Gnorma, Gnibbles, Gnarla and Gnicky - are lending a helping hand once again, this time from behind the wheels of tiny supermarket delivery vans.

The fleet of five Gnome Delivery vans will be turning heads and raising smiles as they zip up and down the pavements, supplying free tiny Asda shops to the doors of hundreds of houses in London, Cardiff, Glasgow, Leeds and Manchester.

Each tiny shop in the back of the vans will include Asda’s award-winning Exceptional mince pies (as seen in the advert) alongside a selection of other small, delicious festive treats. Residents receiving a Gnome Delivery simply need to open the tiny van and take their delightful free delivery inside.

Asda Gnome Delivery vans will be visiting homes on the following dates:

London - Monday 9th December
Cardiff - Tuesday 10th December
Manchester - Wednesday 11th December
Leeds - Thursday 12th December
Glasgow - Friday 13th December

People living in these areas can ‘gnominate’ their home to be in with a chance of receiving deliveries from the gnome-sized vans. Asda’s gnomes will also be gifting one lucky resident in each city with a £100 Asda gift card.

Britons that want to be in with a chance of getting magical gnome deliveries to their homes need to add their details at Gnominating Your Home Competition - ASDA Groceries by 12:00PM on Thursday 5th December.

David Hills, chief customer officer at Asda, says: “We’ve been blown away by the love customers have for our gnomes and our pint-sized Gnome Delivery vans are a really fun way for us to keep spreading that joy this Christmas. Our Christmas range is all about helping our customers to have their best Christmas ever with our vast array of incredible festive products all at unbeatable Asda prices, and additional touches like these little vans delivering free festive treats are the cherry on top”.

Proving just as popular as the TV advert are the gnomes themselves, which are now available to buy in Asda stores and online. The latest drop of tiny superstars has seen searches for ‘gnomes’ on Asda’s site rocket by 5,425%, and fans have rushed in droves to purchase their favourites, with Max and Gnarla already selling out online.

But fear not, the full gang are still available in-stores whilst stocks last, so gnome newbies and collectors alike will need to get in there quick. Max, Gnarla, Gnibbles, Gnorma and Gnicky are available for £7 in-store and online now. Visit George.com to find out more.

To watch the ad, visit: youtube.com/watch?v=A6HITAAtPEI

Campaign hashtag: #AsdaGnomeOfChristmas and #AsdaChristmas #AsdaGnomeDelivery