George at Asda partners with Decathlon to add hundreds of sportswear products to its website

Asda customers can now shop products from leading sportswear retailer Decathlon on George.com - in what is the biggest product launch of its kind on the eCommerce platform to date.

Over 480 of the world’s largest sporting goods retailer’ products are now available to purchase online from the website, including clothing, shoes and sports accessories.

The partnership marks a milestone moment for Asda, with Decathlon the first of many new third-party partners that will be available from Asda’s site.

The retailer recently announced it has partnered with a new range extension partner, Virtualstock to facilitate bringing products from more partners to George.com.

The partnership with Europe’s largest drop shipping platform, will allow Asda to grow its third party offering and expand its ranges, with more partnerships expected in 2025.

The addition of Decathlon on George.com builds on Asda’s existing partnership with the sportswear giant, which includes 22 Decathlon concessions in stores nationwide.

Michael Rowles, Senior Director - Online Trading at George.com, said: “The expansion of our product ranges online is a key focus for us, so to be able to bring products from a trusted retailer like Decathlon marks a significant milestone for us.

“We’re delighted to be able to bring hundreds of new Decathlon products to our website for customers to shop. We look forward to sharing more exciting plans to bring products from more of our partners to our website, as we head into next year.”

**-ENDS-**