Asda launch new luxury, showstopper Easter Egg priced at £15, beating the likes of Waitrose and Aldi in an expert taste test 

• Asda announce the launch of its first ever luxury, showstopper Easter egg ‘Cocoa Noir’ - a blonde chocolate egg encased in single origin Peruvian dark chocolate with a layer of smooth hazelnut Gianduja  

• The egg came top in the Good Housekeeping Institute Easter Taste Test in the dark chocolate category, beating retailers such as Waitrose & Aldi, and topping the £23.99 Cutter and Squidge favourite  

• The two layered egg features lavish detailing and comes with golden Peruvian dark chocolate and blonde cream liqueur mini eggs 

• Priced at £15, Cocoa Noir forms part of Asda’s new Easter range and will be available to purchase in selected stores from the 4th March 

As part of its new luxury offering this Easter, Asda has announced the launch of its first ever show-stopper Easter egg, ‘Cocoa Noir’. Formed of two layers, the blonde inner egg features a metallic bronze glaze, encased in an outer egg made from single origin Peruvian dark chocolate and a layer of smooth hazelnut Gianduja.

Sarah Burns, Product Development Manager for Confectionary at Asda, said, “Easter is a time for indulgence, and this year we wanted to push the boat out even further with our new Cocoa Noir egg.

“More shoppers are embracing dark chocolate eggs than ever before and having been made from the highest quality single-origin Peruvian dark chocolate, the egg is layered with decadent Gianduja sure to delight fans of hazelnut and praline.”

Priced at £15, Cocoa Noir came out on top in the Good Housekeeping Institute Easter Taste Test in the dark chocolate egg category, beating retailers such as Waitrose and Aldi. Showing that a high-end showstopper egg doesn’t need to break the bank, Asda’s luxurious offering is over 40% cheaper than Hotel Chocolat’s Dark Chocolate Easter Egg and 80% cheaper than Fortnum and Mason’s*, per gram.

Embossed with intricate gold detailing, the showstopper egg comes in a stylish black box, making it perfect for gifting, and includes additional golden Peruvian dark chocolate and blonde cream liqueur mini eggs. During the judging process, taste testers loved the flavours, describing the larger egg as, “finely balanced between sweet and bitter,” while the smaller egg, “had a notable nutty hazelnut flavour.”

Cocoa Noir forms part of Asda’s 2024 Easter range which includes a selection of delicious Easter eggs for a range of tastes. Highlights include the Asda Extra Special Extra Thick Honeycomb, Pretzel and Caramel Milk Chocolate Egg, an irresistible blend of extra thick Belgian milk chocolate infused with sea salted caramel flavour and scattered with caramel, honeycomb and pretzel pieces. Or for those with a penchant for white chocolate, the Asda Extra Special Raspberry & Marshmallow White Chocolate Egg is sure to hit the spot with its tempting blend of extra thick Belgian white chocolate studded with a sprinkling of raspberries and marshmallows.

On top of that, Asda is offering a 4 for £10 deal on select Easter eggs, including favourites from Cadbury and Celebrations, until 31st March.

Cocoa Noir Easter Egg will be available to buy in selected stores from the 4th March. Asda’s Extra Special Easter Eggs and 4 for £10 deal on select Easter eggs are available in-store and online now.

Selected stores include:

BRIDGE OF DEE (NEW)

CUMBERNAULD (NEW)

QUEENSFERRY

LEIGH

CAERPHILLY (NEW)

BARROW

ARROWE PARK

GATESHEAD (NEW)

ST.AUSTELL

GREAT YARMOUTH

MORLEY

MERTHYR TYDFIL (NEW)

GRANTHAM

BLACKPOOL

TAMWORTH

COATBRIDGE

PLYMOUTH

LIVINGSTON (NEW)

PETERLEE (NEW)

CWMBRAN (NEW)

BILTON-HULL

CHAPELTOWN

BRIERLEY HILL

ALLOA

FOLKESTONE

HULL MOUNT PLEASANT

ABERDEEN BEACH

HALESOWEN

COLERAINE

OMAGH

WORKINGTON

BYKER

WORKSOP

BARRY

SWANSEA (NEW)

TRAFFORD PARK

LEICESTER

SWINDON HAYDON

STEVENAGE

BLACKWOOD

HEREFORD

CASTLEPOINT

COVENTRY

DERBY

WIGAN (NEW)

GLOUCESTER

EDINBURGH

CARDIFF

GRIMSBY

CORBY

STOCKPORT

PRESTON FULWOOD

PORTLETHEN

SUNDERLAND

BOLDON

WATFORD

AINTREE

IPSWICH

HUNTS CROSS

BRIGHTON

KIRKCALDY

ROBROYSTON

SWANLEY

GREAT BRIDGE

GOVAN

MANSFIELD

CLAYTON GREEN

FAREHAM

HAVANT

BARNSLEY

TORYGLEN

BENTON

KILMARNOCK

YORK (NEW)

CHATHAM

SHEFFIELD DRAKEHOUSE

NEWPORT IOW

FERRING

HARTLEPOOL (NEW)

MARINA (BRIGHTON)

PATCHWAY

HAMILTON

DUNFERMLINE

NEWPORT

RUNCORN

ELGIN

SKELMERSDALE

KENDAL

WALTON

LINWOOD

PUDSEY

TIPTON

TAUNTON

ROTHERHAM

ST.LEONARDS

EASTLEIGH

LONG EATON

MINWORTH

PARKHEAD

SPENNYMOOR

STANLEY

SUTTON ASHFIELD

THORNABY

BIRCHWOOD

TELFORD (NEW)

LOWESTOFT

RUSHDEN

FLEETWOOD

HARLOW

DUNBAR

AYR (NEW)

HUYTON (NEW)

GALASHIELS

LLANDUDNO (NEW)

RAWTENSTALL (NEW)

ELLESMERE PORT (NEW)

BOSTON (NEW)

BEARSDEN

ENNISKILLEN (NEW)