Joe Wicks teams up with Asda to create budget-friendly, healthy recipes as part of the retailer’s ‘Big Jan Price Drop’

Asda has teamed up with Joe Wicks, also known as The Body Coach, to bring customers a series of brand-new, nutritious and hassle-free recipes this January.  

With four ultimate midweek meals and one Sunday Dinner hack, these recipes are the perfect excuse to mix up the mealtime repertoire for 2025, and with the help of Asda’s Big Jan Price drop, they won’t break the bank.

The Big Jan Price Drop initiative, taking place across Asda stores and online from 2nd – 29th January 2025, sees the prices of over 2,500 products reduced by an average of 26%.

The main ingredient in each of Joe Wicks’ Meal Picks (including family staples such as a whole medium chicken, salmon fillets and turkey mince) will be featured as part of the Price Drop offering seriously low prices to help support families when budgets may be tight post-Christmas.

As a busy dad of four, Joe Wicks has developed these recipes with families in mind. The value-for-money, nutritious dinners are packed with comforting, family-favourite flavours and uncomplicated ingredients, with plenty of hidden veggies to make sure the family is fighting fit in the colder months.

They’re also simple and easy to make, with no recipe taking longer than 25 minutes to chef up, easing the pressure for families during busy, new-year weeknights.

The Asda and Joe Wicks’ Meal Picks include the below:

Sticky Chicken, Carrot & Orange Noodles  
One of your five a day! 
This colourful stir-fry cleverly amps up a ready-made sauce with kid-friendly flavours. Toss any extra veggies you’ve got into the pan with your chicken and noodles to soak up the yumminess from the sauce.   

Creamy Salmon Pasta With Peas  
One of your five a day!
Watch this humble list of ingredients come together to create a new family fave. This creamy pasta is a budget-friendly way to sneak some healthy salmon onto their plates, stretching two fillets to feed four.

One-Pan Turkey Mince Lasagna  
Four of your five a day! 
Cut corners and save hours of cooking time. Our take on this viral recipe layers lean turkey mince, hidden veg and gooey cheese for a great all-in-one hack – this is comfort food at its easiest.

Slow Cooker Pulled Pork Jackets With Sweetcorn Slaw
Three of your five a day! 
A cover-and-cook comfort recipe that has very little prep, feels indulgent, and is completely versatile, too. This pork shoulder joint will make a big batch, so cook the whole thing then freeze half for another day.  

Roast Chicken Traybake 
Two of your five a day! 
This all-in-one roast dinner traybake uses a couple of clever shortcuts with delicious results, giving you more time to enjoy your evening. Minimal fuss, maximum weekend pleasure.

From 2nd January 2025, customers will be able to shop the recipes on Asda.com and add the Price Drop ingredients to their weekly shop.  By simply clicking on the shoppable recipe, shoppers can purchase all the ingredients in one place. Each recipe will come with a step-by-step cooking guide, making it convenient and fun for the whole family to cook together. 

Joe Wicks’ Meal Picks are shoppable NOW on Asda.com now: https://groceries.asda.com/event/joe-wicks-meal-picks.