BY 'ECK! ASDA 'BANS' RED ROSES FROM STORES IN BOLD YORKSHIRE DAY TRIBUTE

This Yorkshire Day, Asda is proudly celebrating its roots with a fun floral stunt.

On Friday 1st August, shoppers in select Yorkshire stores will notice no red rose bouquets on display. The one day only 'ban', to celebrate Yorkshire Day, is Asda's cheeky nod to its own born ‘n’ bred Yorkshire roots, and to the county's historic rivalry with Lancashire.

Yorkshire Day is a moment to champion everything that makes Yorkshire great - from proper brews and giant Yorkshire puddings, to stunning countryside and straight-talking grit. And as a business that’s proudly woven into the fabric of Yorkshire life, Asda is joining in with the celebrations.

Katherine Town, Senior Buying Manager of Flowers at Asda says: “We’re incredibly proud of our Yorkshire roots and wanted to mark the day with a bit of light-hearted fun. The white rose is such a strong symbol of the county, so we thought, why not let it have the spotlight for the day? We hope the displays bring a smile to our customers’ faces, while showing our continued love for this brilliant region.”

Founded in 1965, the Yorkshire retailer is celebrating its 60th birthday this year and to accompany the ongoing celebrations, customers will also find  Yorkshire Tea, 240 pk on Rollback (was £6.32 now £5.98 until 12th August) and  Black Sheep Brewery Yorkshire Bitter (£2.22) on a 4 for 3 deal. For those planning a Yorkshire Day celebration with all the local favourites, Asda has great value items to choose in-store, from the all-important Yorkshire Puddings, to Exceptional by ASDA Creamy Wensleydale Cheese and Henderson’s Relish (for those who want a proper Yorkshire sauce)!

Stores that will see no red roses on show on Yorkshire Day include:

·       Wakefield Durkar – West Yorkshire

·       Shipley – West Yorkshire

·       Morley – West Yorkshire

·       Hull Mount Pleasant – East Yorkshire

·       Harrogate – East Yorkshire

·       Glasshoughton – Central Yorkshire

·       Doncaster – East Yorkshire

·       Bradford Rooley Lane – West Yorkshire

·       Barnsley – Central Yorkshire

·       Adel – West Yorkshire