Asda debuts NEW Sparkling Red as the ultimate ‘Friendsmas’ fizz for just £6.52 per bottle

With a growing customer demand for more novel and premium fizz, Asda is mixing things up this festive season with a twist on a classic, introducing its NEW surprise and delight - the exclusive to Asda Riunite Sparkling Red (£6.52) just in time for Christmas.

With a lower ABV of 9.5%, it’s set to steal the limelight this hosting season, providing a hybrid option for guests who enjoy red wine, but would like something lighter on Christmas Day – particularly to kick start the celebrations. The added fizz gives it that celebration feel, providing a luxury drink that doesn’t come with a luxury price tag, costing just £6.52 at Asda.

From the famous Emilia-Romagna region in northern Italy, this light and refreshing sparkler is a modern take on Lambrusco, still made using the Charmat method but packaged for a younger, fizz-loving customer who enjoys a drier, fruiter drink. Perfect for celebrating ‘Friendsmas’, millennials already associate this trending beverage with celebratory occasions and lifestyle elevation.

With its floral raspberry and red cherry flavours, and a touch of savoury herbs and spices, it pairs best with charcuterie and grazing boards of salami, Parma ham and cheese, making it a great option this party season.

Asda’s **Riunite Sparkling Red (£6.52) **is available now, in stores and online, and is included in Asda’s Buy 6 Save 25% offer on wine, running now until the 18th of December – making it less than £30 (£29.34) for six bottles of delicious fizz.