Asda announces huge Easter Rollbacks, with 50% off show-stopping centrepieces

Asda announces major Rollback deals on Good Housekeeping Institute's Taste Approved Lamb and Salmon centrepieces ahead of Easter Weekend
Named 'Joint Best Lamb' and 'Best Salmon' in GHI’s Easter Taste Tests, from today, customers can shop these high-scoring, expertly tested dishes for HALF PRICE
GHI named Asda the overall winning supermarket in its 2025 Easter Taste Tests

Asda is the supermarket to shop at this Easter, after being named the overall winning supermarket in the biggest ever Good Housekeeping Institute Easter Taste Test, 2025.

And from today, Asda has announced that huge savings can be made on its Easter Weekend centrepieces, thanks to Rollback.

For customers looking for a traditional Easter main, Asda’s Tender Lamb Leg (typically 2.15kg), was named joint 'Best Lamb' by the GHI Experts. Commended for being a ‘delicious option’, the Lamb is described as ‘flavoursome, with a natural sweet taste and lightly crisp skin’.

As families begin to prep for the big Easter shop, Asda’s Lamb Leg is now HALF PRICE on Rollback - £6.17/kg, down from £12.34/kg. Named as a joint winner with Waitrose’s £18.50/kg Leg of Lamb, customers can save over 66% when shopping at Asda – proving that there’s no need to compromise on taste when shopping great value this Easter!

The Asda Boneless Salmon Side (800g) was also named ‘Best Salmon’ by GHI out of 12 other Seafood Centrepieces tested*. Proved to be 'the most popular base' for those who want to season their own fish, this juicy skin-on boneless full salmon side is perfect for a traditional Good Friday cook-up, and is now HALF PRICE on Rollback - £9.14, down from £18.28.

For customers planning to cater for the whole family this Easter, Asda has even more centrepiece options to offer, guaranteed to please the whole table:

Asda Tender Beef Roasting Joint (Typically 2kg) - a 21 day-matured, extra tender and extra succulent beef roasting joint. Now HALF PRICE on Rollback, it is just £5.68/kg, down from £11.36/kg.
Asda Roasting Boneless Pork Leg Joint (priced per kg) is a boneless, succulent pork joint and perfect for that crackling. Serving a family of 8-10 on this special occasion, it’s now on Rollback for just £3.48/kg, down from £5.98/kg - a 42% saving.
Asda Succulent Unsmoked Gammon Joint (Typically 1.8kg), is now over 15% off - down to £4.74 from £6.20.
For something exceptional, the Asda Exceptional Free Range Corn-Fed Norfolk Whole Chicken (1.75kg) is Taste Approved by the GHI, with tasters saying it has a ‘mouth-watering sweet, buttery aroma’, and is priced at £6.32/kg.

Customers can shop Asda’s Easter Centrepiece deals from now until the 23rd of April 2025.