Asda scoops up the highest number of medals for a UK supermarket at the International Wine Challenge 2025

Asda has picked up a staggering 155 medals at the IWC 2025 making it the most decorated supermarket in the global competition
Asda is the only supermarket own label wine to be awarded a Gold medal for red wine from one of the most prestigious wine-growing regions in the world
All of Asda’s Gold medal awarded wines are under £15

In this year’s International Wine Challenge 2025 (IWC) Asda has come up top as the most awarded UK supermarket.

The prestigious global wine competition awarded Asda 155 medals including four Gold medals and 35 Silver medals.

Compared to its supermarket rivals, Asda received triple the number of medals of Sainsbury’s, over 60 more medals than Tesco and over 100 more medals than Waitrose.

The supermarket’s exclusive Exceptional Côte de Beaune Villages 2022 is the only supermarket own label red Burgundy to be awarded a Gold medal this year.

In the same category, another Gold medal winner retails for upwards of £250 a bottle in fine wine shops – Asda’s award-winning wine costs just £14.48.

The IWC awarded the Asda wine 95 points, adding tasting notes of, “perfumed and red plums, cassis with floral and spices, elegant and complex with hints of cedar wood, textured and balanced long finish."

Other Gold medal winners from Asda include, Exceptional Gavi di Gavi 2024 (£10.27), Exceptional Great Western Shiraz 2022 (£7.98) and Exceptional LBV Port 2019 (£12).

With a legacy spanning 40 years, the IWC is recognised as the world's most rigorous, impartial, and influential wine competition, judged by a diverse global panel of expert judges.

The announcement takes Asda’s 2025 wine awards tally so far to 291 with Silver medals at the IWC up 70% versus last year alone. The supermarket has also been recognised at the International Wine and Sprit Competition 2025 (IWSC) scooping up a total of 136 awards (up 21% versus last year), including 29 Silver medals (up 45% versus last year).

**Clive Donaldson, Senior Manager for Wine Sourcing at Asda says: **“We’re very proud to be picking up multiple awards at both this year’s IWC and IWSC competitions. In 2024 we raised our total medal tally for the fourth consecutive year and we have high hopes to see this continue to rise into 2025.

“Our team of wine experts are always striving to offer our customers the best value and exceptional quality at Asda Price. Our Exceptional Côte de Beaune Villages 2022 being recognised by the IWC as a Gold medal Burgundy red wine, alongside other wine that retails for hundreds of pounds whilst ours is under £15, demonstrates just this.

“It's unheard of for a supermarket to receive this kind of standout accolade within the world-renowned red Burgundy category. Warmer vintages mean some of the lesser-known regions of Burgundy have seen a big step up in quality. So this wine is a real hidden gem that customers will be able to find at Asda for great value.

“With our new Exceptional White Burgundy 2023 receiving a Silver medal from the IWSC, we’re pleased to see our quality of suppliers and breadth of knowledge in this region for ultra classic wine being recognised through rigorous, unbiased, expert tasting.

“Our other Gold medal winners from the IWC, such as the Exceptional Great Western Shiraz and Exceptional Gavi di Gavi, are perfect summer wines whether it’s for a BBQ or a glass in the sun. So following the latest results we’re expecting high demand for these in the coming weeks.”

All results available to see on: