George at Asda conquers school uniform bugbears

George at Asda asked parents to share their biggest frustrations when dressing their children for school and in response, the brand is launching a new and improved Back to School range, promised to be the comfiest, most durable, and affordable option on the market. Scratchy labels have been replaced with soft neck labels for fuss-free mornings, and thanks to stay-white technology, uniforms are guaranteed to stay fresher for longer. And it doesn’t stop there, the supermarket has introduced plenty more easy solutions and helpful fixes, including:

With design details like these and prices starting from £3, George at Asda’s Back to School range takes the hassle out of school uniforms, helping families save time and money. That’s why 98% of Netmums would recommend George at Asda’s schoolwear range.

The full collection is available now in selected stores and online at George.com.