That’s prices no one can be a Grinch about!

• Asda converts the biggest Christmas cynic in its new Christmas campaign and wows with amazingly low prices

Today Asda has launched its new Christmas campaign with a little help from a familiar green furry friend, the Grinch, proving the retailer can convert even the biggest Christmas cynic with its outstanding product range and Asda prices.

A 90 second film will premiere on Asda’s social channels at 7am on Saturday 1st November, before a 60 second version airs on TV for the first time on ITV 1 at 8.30pm in the 1% Club ad break.

Built on the premise that everyone has that one person in the family who can be a bit ‘grinchy’ about Christmas, the ad begins as locals mingle and shop in a Christmas market. A snowflake falls from the sky and lands on the nose of the main character - the Grinch – as he bemoans the “frightful” prices and “spenny gifts” that the festive season brings, to the tune of Let it Snow. Because he’s almost out of dough, his answer is no, no, no. Until Asda’s distant green glow, like a shining star in the sky, draws him in and starts to melt his heart.

As he walks the aisles with his human family and gleefully fills his trolley, he’s heard asking if he’s “even beginning to enjoy shopping” as the store turns into a cabaret of Christmas cheer. He is wowed by some amazing Asda Christmas products at even more impressive prices, including Chicken Sticky Skewers Frozen Party Food £2.47 and Sweetcorn Fritters £1.97, which are also available on a 3 for £5 deal, and of course the Grinch family set of pyjamas starting from just £7.

With bulging bags and a “wallet that's no longer crying”, the party moves home, where all the people who “call him tight” can see that he’s brought the party to them that night. The ad ends with the Grinch answering the door, before he heads outside and transforms back to his human ‘dad’ self in a show-stopping finish.

Contrary to conventional Christmas approaches, the campaign remains rooted in the supermarket’s ongoing strategy, That’s Asda Price, which is built around delivering low prices to hard-working families who demand value – even more so during the festive season.

Rachel Eyre, Chief Customer Officer at Asda said: “We’re so excited to launch this year’s Christmas campaign. We all love Christmas, but we also know it can come with financial pressures. That’s why this year, we’re focused on helping everyone enjoy the festive season we all deserve, filled with joy, celebration, and the reassurance of Asda Price. If we can win over the Grinch, the biggest cynic of all, then we know that with our unmatchable mix - amazing products at unbeatable value - we can all have a truly fabulous Christmas together at Asda.”

From turkeys to the trimmings, smoked salmon to festive fizz and showstopping desserts, Asda is set to unleash some fantastic deals this festive season.

The supermarket was also named runner-up in this year’s prestigious Good Housekeeping Christmas taste test, with 10 first and second place products. In the same test, Asda was named “best for wines Christmas 2025”, showing that great quality and great prices can go hand in hand. That’s Asda Price.

You can watch the 90 second film, HERE.