​​Egg-cellent result! Asda’s OMV! Cherry Bakewell Easter Egg scoops Gold at Free From Easter Awards

• Asda’s OMV! Cherry Bakewell Easter Egg wins Gold in the 2025 Free From Easter Awards, with judges describing it as “brilliant”

• The OMV! Cherry Bakewell Egg is the perfect plant-based alternative for Easter, forming part of Asda’s range of indulgent, award-winning eggs for 2025

• The vegan Egg joins other triumphant lines in Asda’s Free From and OMV! ranges for Easter, available now both online at www.asda.com and in store. 

Shoppers looking for a decadent vegan Easter egg need not look further, as Asda’s OMV! Cherry Bakewell Easter Egg (£4.89) wins Gold at the esteemed Free From Easter Awards.

The vegan egg was described as “brilliant - [an] excellent product”, with the judges noting “you can actually see the cherry pieces, which adds to the experience, and the chocolate is good too. Really impressed”.

Bringing a taste of nostalgia to Easter with its classic Cherry Bakewell flavour, the egg features a rich, vegan milk chocolate base, filled with crunchy biscuit pieces and sweet freeze-dried cherry pieces, making it a delicious plant-based treat.

The Gold Free From win comes hot on the heels of yet another award success, as the OMV! Cherry Bakewell Egg scooped ‘Best Plant Based Egg’ in the Woman & Home Easter Food Awards 2025, described by testers as a “nostalgic recreation of a firm bakery favourite”.

The OMV! Cherry Bakewell Egg joins the OMV! Choc Orange and Caramel Crisp Easter Egg (£4.89) in the range. Chock full of flavour, the Choc Orange and Caramel Crisp Egg features an orange-flavoured milk chocolate base, packed with crispy caramel flakes.

For those looking for a luxurious Free From offering, the Exceptional by Asda Free From Easter Egg Selection (£6.48), also won Gold in the Free From Easter Awards, and offers three tasty eggs with flavours that span across the globe, including the Costa Rican Coffee Infused Belgian Dark Chocolate Egg, Seville Orange Flavour Choc Egg, and Anglesey Sea Salt & Caramel Flavour Blonde Choc Egg – perfect for indecisive shoppers who can’t settle on just one Easter Egg.

Last year, Asda was named ‘Retailer Of The Year’ in the Free From Awards, and this year’s Easter selection does not disappoint. Other Free From Easter lines include the Free From Rocky Road Easter Egg (£4.90), a luxurious rice-based milk chocolate egg packed with sweet vegan mallows and crispy clusters, and the Free From White Choc Easter Egg with White Choc Buttons (£3.90) which features rich, smooth white chocolate.

Shoppers will also find a variety of other Free From and vegan Easter treats, including the Good Housekeeping Institute Approved Free From 4 Hot Cross Buns (£2.98), adorable Free From Choc Patch the Bunny (£4.50) and the OMV! Popcorn & Pretzel Choc Slab (£3.90) - there’s a plethora of delicious goodies for those looking for an allergen free or alternative option.

The OMV! Cherry Bakewell Easter Egg, along with the rest of Asda’s Free From and vegan Easter range, is available both online at www.asda.com and in store now.