Asda launches Benny - a plushie-inspired birthday cake!

Inspired by the plush craze with over 1B TikTok views, families can now get the ‘Pinterest-perfect’ party cake look without the £100 price tag
Benny offers families a budget-friendly alternative, for any occasion, feeding 18 people, that’s just 83p a slice
Benny arrives tomorrow (Tuesday 23rd September) just in time for the UK’s busiest birthday week

Asda is unveiling Benny the Birthday Cake (£14.98) – a plushie-inspired character cake and most playful to date.

Made with soft sponge layers filled with raspberry jam and covered in vanilla frosting, Benny is topped with an edible candy melt candle and fondant-style feet. Designed to be the ultimate celebration centrepiece, it serves 18 people — delivering big party impact at an accessible price.

The launch lands just in time for the UK’s busiest birthday week, and taps into one of 2025’s biggest cultural trends:

#Jellycat content has generated over 1 billion TikTok views, with thousands of “cake fails” going viral
UK search demand for ‘Jellycat’ has risen +95% YoY, while “Jellycat near me” searches are up +338%
Fans span every generation — from TikTok “kidults” and plush collectors to Princess Charlotte, Harper Beckham and Kylie Jenner

As of Tuesday 23rd September, Benny brings the craze to the cake aisle — a supermarket-first response to a trend that has seen bakery versions sell for up to £100.

An Asda spokesperson said: *“Character cakes are one of our most-loved categories, and Benny is a playful, on-trend addition that we know will be a hit with families and fans of the plushie craze alike. With Benny, we wanted to make one of 2025’s most viral trends accessible to everyone.”
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Benny the Birthday Cake is available in Asda stores nationwide and online from Tuesday 23rd September, priced at £14.98.